{"id":160,"date":"2026-05-23T16:09:43","date_gmt":"2026-05-23T07:09:43","guid":{"rendered":"https:\/\/www.lionheart.co.jp\/wp\/?post_type=case&#038;p=160"},"modified":"2026-07-22T03:51:42","modified_gmt":"2026-07-21T18:51:42","slug":"a-contrarian-approach-to-educational-toy-websites-depicting-a-turning-point-in-the-future","status":"publish","type":"case","link":"https:\/\/www.lionheart.co.jp\/en\/case\/%e6%9c%aa%e6%9d%a5%e3%81%b8%e3%81%ae%e5%88%86%e5%b2%90%e7%82%b9%e3%82%92%e6%8f%8f%e3%81%8f%e3%80%81%e7%9f%a5%e8%82%b2%e7%8e%a9%e5%85%b7%e3%82%b5%e3%82%a4%e3%83%88%e3%81%ae%e9%80%86%e5%bc%b5%e3%82%8a\/","title":{"rendered":"A Contrarian Strategy for an Educational Toy Website: Depicting a Crossroads to the Future"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A website production case study for the educational toy brand \"E-TOO.\" To overcome the disadvantage of being a late market entrant, we analyzed the stereotypical expressions of major companies and developed a unique branding strategy that deliberately visualizes \"the future form of children.\"<\/p>","protected":false},"featured_media":161,"template":"","meta":{"_acf_changed":false,"footnotes":""},"case-example":[18,24],"case-industry":[12],"class_list":["post-160","case","type-case","status-publish","has-post-thumbnail","hentry","case-example-website","case-example-branding","case-industry-manufacturing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":2,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/160\/revisions"}],"predecessor-version":[{"id":2657,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/160\/revisions\/2657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media\/161"}],"wp:attachment":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media?parent=160"}],"wp:term":[{"taxonomy":"case-example","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-example?post=160"},{"taxonomy":"case-industry","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-industry?post=160"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}