{"id":2584,"date":"2026-07-21T17:01:23","date_gmt":"2026-07-21T08:01:23","guid":{"rendered":"https:\/\/www.lionheart.co.jp\/?post_type=case&p=2584"},"modified":"2026-07-22T04:03:24","modified_gmt":"2026-07-21T19:03:24","slug":"ashitaka-construction-co-ltd","status":"publish","type":"case","link":"https:\/\/www.lionheart.co.jp\/en\/case\/%e3%82%a2%e3%82%b7%e3%82%bf%e3%82%ab%e7%b7%8f%e5%bb%ba%e6%a0%aa%e5%bc%8f%e4%bc%9a%e7%a4%be%e6%a7%98\/","title":{"rendered":"Transcending the framework of "general construction," ASITAKA has rebranded itself as a diversified complex that designs the future, embodying a solid work ethic and a sense of "whitespace.""},"content":{"rendered":"

From steel frame manufacturing and processing to design and on-site construction, Ashitaka Soken has built an overwhelming reputation for technical expertise and trust, earning the motto, "For all your steel frame needs, go to Ashitaka." With sales reaching 15 billion yen and aiming for an even greater leap towards becoming a "Great Company," the company decided to rebrand, removing the "Soken" characters from its name and transforming into "ASITAKA." Using the "LH Method," we articulated not only the ideal state and challenges, but also President Ashitaka's management acumen, deep work philosophy, and the underlying principles of the company. Starting with a refreshed corporate logo accompanying the name change, we provided a comprehensive solution to enhance the brand's resolution to suit the future stage, including office relocation concept development, short-term teaser site launch, and future brand book production, corporate website development, and HR support.<\/p>","protected":false},"featured_media":2598,"template":"","meta":{"_acf_changed":false,"client_name":"\u30a2\u30b7\u30bf\u30ab\u7dcf\u5efa\u682a\u5f0f\u4f1a\u793e","project_content":"\u30fbCI\u30fb\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\uff08\u793e\u540d\u5909\u66f4\u306b\u4f34\u3046\u65b0\u30ed\u30b4\u30de\u30fc\u30af\u5236\u4f5c\u3001\u4fa1\u5024\u89b3\u306e\u8a00\u8a9e\u5316\u306a\u3069\uff09\r\n\u30fb\u65b0\u672c\u793e\u30aa\u30d5\u30a3\u30b9\u30b3\u30f3\u30bb\u30d7\u30c8\u69cb\u7bc9\u652f\u63f4\r\n\u30fb\u30c6\u30a3\u30b6\u30fc\u30b5\u30a4\u30c8\u5236\u4f5c\r\n\u30fb\u30a4\u30f3\u30ca\u30fc\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\uff1a\u30d6\u30e9\u30f3\u30c9\u30d6\u30c3\u30af\u300eTHE ASITAKA CODE\u300f\u4f01\u753b\u30fb\u30c7\u30b6\u30a4\u30f3\uff08\u9032\u884c\u4e2d\uff09\r\n\u30fbHR\u652f\u63f4\u3001\u4f01\u696d\u30b5\u30a4\u30c8\u30d5\u30eb\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306a\u3069\uff08\u9032\u884c\u4e2d\uff09","project_purpose":"\u30fb\u7dcf\u5408\u5efa\u8a2d\u696d\u306e\u67a0\u3092\u8d8a\u3048\u3001\u591a\u89d2\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3059\u308b\u8907\u5408\u4f53\u3068\u3057\u3066\u306e\u793e\u4f1a\u7684\u8a8d\u77e5\u306e\u7372\u5f97\r\n\u30fb\u793e\u9577\u304c\u5927\u5207\u306b\u3059\u308b\u300c\u771f\u5263\u306b\u5411\u304d\u5408\u3063\u3066\u521d\u3081\u3066\u898b\u3048\u3066\u304f\u308b\u697d\u3057\u3055\u300d\u3068\u300c\u4ed5\u4e8b\u306b\u5bfe\u3059\u308b\u8a87\u308a\u300d\u3092\u5168\u793e\u54e1\u304c\u5171\u6709\u3059\u308b\u30ab\u30eb\u30c1\u30e3\u30fc\u306e\u91b8\u6210","project_background":"\u55b6\u696d\uff1a\u30b0\u30eb\u30fc\u30d73\u793e\u306b\u3088\u308b\u300c\u5782\u76f4\u7d71\u5408\u4e00\u8cab\u4f53\u5236\u300d\u3068\u3044\u3046\u6700\u5927\u306e\u5f37\u307f\u3092\u4f1d\u3048\u3089\u308c\u3066\u3044\u306a\u3044\u72b6\u614b\u3002\r\n\u63a1\u7528\uff1a\u793e\u9577\u306e\u7d4c\u55b6\u54f2\u5b66\u3084\u7f8e\u5b66\u304c\u6697\u9ed9\u77e5\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u63a1\u7528\u6642\u306b\u30b9\u30bf\u30c3\u30d5\u304c\u71b1\u91cf\u9ad8\u304f\u8aac\u660e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u305f\u3044\u3002\r\n\u5168\u822c\uff1a\u7d44\u7e54\u3068\u4eba\u306e\u6210\u9577\u306b\u5bfe\u3059\u308b\u7269\u7406\u7684\u30b9\u30da\u30fc\u30b9\u306e\u9650\u754c\uff08\u624b\u72ed\u3055\uff09\u3092\u89e3\u6c7a\u3059\u308b\u30aa\u30d5\u30a3\u30b9\u79fb\u8ee2\u304c\u5fc5\u8981\u3002","project_period":"","voice_name":"","voice_company":"","voice_position":"","voice_description":"","voice_url":"","method_steps_json":"","linked_urls_json":"","gallery_images_json":"","footnotes":""},"case-example":[22,24,17,18,20],"case-industry":[15],"class_list":["post-2584","case","type-case","status-publish","has-post-thumbnail","hentry","case-example-office-branding","case-example-branding","case-example-lh-method","case-example-website","case-example-logo","case-industry-realestate-construction"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":13,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2584\/revisions"}],"predecessor-version":[{"id":2665,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2584\/revisions\/2665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media\/2598"}],"wp:attachment":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media?parent=2584"}],"wp:term":[{"taxonomy":"case-example","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-example?post=2584"},{"taxonomy":"case-industry","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-industry?post=2584"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}