{"id":2741,"date":"2026-08-03T18:31:00","date_gmt":"2026-08-03T09:31:00","guid":{"rendered":"https:\/\/www.lionheart.co.jp\/?post_type=case&#038;p=2741"},"modified":"2026-08-03T18:31:04","modified_gmt":"2026-08-03T09:31:04","slug":"oks-delica","status":"publish","type":"case","link":"https:\/\/www.lionheart.co.jp\/en\/case\/%e3%82%aa%e3%83%bc%e3%82%b1%e3%83%bc%e3%82%ba%e3%83%87%e3%83%aa%e3%82%ab%e6%a7%98\/","title":{"rendered":"Beyond being just a &quot;bento shop&quot;\u2014OK&#039;s Delica&#039;s 10-year corporate transformation"},"content":{"rendered":"<p class=\"wp-block-paragraph\">OK&#039;s Delica Co., Ltd., based in Kuwana City, Mie Prefecture, delivers more than 10,000 meals daily. About 10 years ago, while the business was growing, they faced challenges with their internal brand, symbolized by the voices of young employees who said, &quot;I can&#039;t tell my parents that I&#039;m working at a bento shop, even though they put me through university.&quot;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lionheart defines its corporate personality as &quot;a mother&#039;s love and helpfulness,&quot; reflecting President Sugimoto&#039;s character. From the logo and uniforms to the company space, recruitment, and website, they consistently designed touchpoints that employees can be proud of.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After approximately 10 years of collaborative work, the number of job applicants has increased three to four times, and the company has successfully hired its first university graduates. Sales have grown from less than 1 billion yen to approximately 2 billion yen, and young employees on the front lines have transformed into &quot;brand speakers&quot; who personally attend information sessions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"featured_media":2743,"template":"","meta":{"_acf_changed":false,"footnotes":""},"case-example":[17,18,19,20,22,24],"case-industry":[16],"class_list":["post-2741","case","type-case","status-publish","has-post-thumbnail","hentry","case-example-lh-method","case-example-website","case-example-graphic","case-example-logo","case-example-office-branding","case-example-branding","case-industry-food-drink"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":7,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2741\/revisions"}],"predecessor-version":[{"id":2765,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2741\/revisions\/2765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media\/2743"}],"wp:attachment":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media?parent=2741"}],"wp:term":[{"taxonomy":"case-example","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-example?post=2741"},{"taxonomy":"case-industry","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-industry?post=2741"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}