{"id":2890,"date":"2026-05-20T13:37:00","date_gmt":"2026-05-20T04:37:00","guid":{"rendered":"https:\/\/www.lionheart.co.jp\/?post_type=case&#038;p=2890"},"modified":"2026-08-12T19:44:26","modified_gmt":"2026-08-12T10:44:26","slug":"the-world-of-sashiko-embroidery-brought-to-life-in-a-single-picture-book-gurigura","status":"publish","type":"case","link":"https:\/\/www.lionheart.co.jp\/en\/case\/%e5%88%ba%e3%81%97%e5%ad%90%e3%81%ae%e4%b8%96%e7%95%8c%e3%82%92%e3%80%81%e4%b8%80%e5%86%8a%e3%81%ae%e7%b5%b5%e6%9c%ac%e3%81%ab%e3%80%82%e3%80%8e%e3%81%90%e3%82%8a%e3%82%b0%e3%82%89%e3%80%8f%e3%83%96\/","title":{"rendered":"Bringing the world of sashiko embroidery to life in a single picture book: Creating the &#039;GuriGura&#039; brand website."},"content":{"rendered":"<p class=\"wp-block-paragraph\">We created the brand website for &quot;GuriGura,&quot; a sashiko embroidery brand developed by Maruito Co., Ltd.<br>As a brand website, we aimed to create a site design that would make the sashiko embroidery of &quot;GuriGura&quot; stand out as something special.<br>To express the brand concept of a picture book world, the main visual on the site depicts the opening of a picture book and the beginning of a story.<br>I aimed for an illustration style that would be easy for people of all ages who enjoy sashiko embroidery to understand, and that would excite both children and adults.<br>For product photography in the studio, we use various arrangements to express the image that the product represents.<br>We provide miscellaneous goods that match the site&#039;s atmosphere, further clarifying the brand&#039;s worldview.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"384\" data-id=\"3065\" src=\"https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/img01_683x384-3.webp\" alt=\"\" class=\"wp-image-3065\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"384\" data-id=\"3063\" src=\"https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/img02_683x384-3.webp\" alt=\"\" class=\"wp-image-3063\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"384\" data-id=\"3064\" src=\"https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/img03_683x384-3.webp\" alt=\"\" class=\"wp-image-3064\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"384\" data-id=\"3066\" src=\"https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/img04_683x384-3.webp\" alt=\"\" class=\"wp-image-3066\"\/><\/figure>\n<\/figure>","protected":false},"featured_media":3062,"template":"","meta":{"_acf_changed":false,"client_name":"\u3050\u308a\u30b0\u3089\u69d8","project_content":"\u30d6\u30e9\u30f3\u30c9\u30b5\u30a4\u30c8\u306e\u5236\u4f5c","project_purpose":"","project_background":"","project_period":"4\u30f6\u6708","voice_name":"","voice_company":"","voice_position":"","voice_description":"","voice_url":"","method_steps_json":"","linked_urls_json":"","gallery_images_json":"","footnotes":""},"case-example":[18,24],"case-industry":[11],"class_list":["post-2890","case","type-case","status-publish","has-post-thumbnail","hentry","case-example-website","case-example-branding","case-industry-retail-ec"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":3,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2890\/revisions"}],"predecessor-version":[{"id":3375,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2890\/revisions\/3375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media\/3062"}],"wp:attachment":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media?parent=2890"}],"wp:term":[{"taxonomy":"case-example","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-example?post=2890"},{"taxonomy":"case-industry","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-industry?post=2890"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}