{"id":2894,"date":"2026-05-01T13:40:00","date_gmt":"2026-05-01T04:40:00","guid":{"rendered":"https:\/\/www.lionheart.co.jp\/?post_type=case&#038;p=2894"},"modified":"2026-08-12T19:48:24","modified_gmt":"2026-08-12T10:48:24","slug":"raise-your-own-flag-for-your-way-of-life-nisiki-taxis-website","status":"publish","type":"case","link":"https:\/\/www.lionheart.co.jp\/en\/case\/%e8%87%aa%e5%88%86%e3%81%ae%e7%94%9f%e3%81%8d%e6%96%b9%e3%81%ab%e3%80%81%e6%97%97%e3%82%92%e7%ab%8b%e3%81%a6%e3%82%8b%e3%80%82nisiki%e3%82%bf%e3%82%af%e3%82%b7%e3%83%bc%e6%a7%98%e3%81%aeweb%e3%82%b5\/","title":{"rendered":"Raise your own flag for your way of life. NISIKI Taxi&#039;s website redesign."},"content":{"rendered":"<p class=\"wp-block-paragraph\">We have redesigned the website for NISIKI Taxi.<br>After conducting interviews and location scouting in Hiroshima, the project began with establishing the concept for the entire site as &quot;The Reiwa Era&#039;s &#039;Imperial Banner&#039;.&quot;<br>NISIKI Taxi is, in a sense, an unconventional force that has brought a breath of fresh air to Hiroshima&#039;s taxi industry with its unique perspective that defies conventional wisdom. Inspired by the company name&#039;s origin, &quot;to return home in glory,&quot; we incorporated the concept of raising one&#039;s own &quot;flag of glory&quot; in this job, in a way that suits the modern era. However, since this phrase is unfamiliar to young people, we proposed the catchphrase &quot;Are you HOT? COOL? FREE?&quot; in English to convey that the company affirms and supports working styles that suit each individual lifestyle, whether you want to earn a lot of money, work stably, or prioritize freedom and private life. Furthermore, we created an original flag based on the logo and photographed it in a studio to emphasize the flexible and free lifestyle of the drivers.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"384\" data-id=\"3069\" src=\"https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/img01_683x384-4.webp\" alt=\"\" class=\"wp-image-3069\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"384\" data-id=\"3072\" src=\"https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/img02_683x384-4.webp\" alt=\"\" class=\"wp-image-3072\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"384\" data-id=\"3070\" src=\"https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/img03_683x384-4.webp\" alt=\"\" class=\"wp-image-3070\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"384\" data-id=\"3071\" src=\"https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/img04_683x384-4.webp\" alt=\"\" class=\"wp-image-3071\"\/><\/figure>\n<\/figure>","protected":false},"featured_media":3068,"template":"","meta":{"_acf_changed":false,"client_name":"NISIKI\u30bf\u30af\u30b7\u30fc\u69d8","project_content":"WEB\u30b5\u30a4\u30c8\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb","project_purpose":"","project_background":"","project_period":"4\u30f6\u6708","voice_name":"","voice_company":"","voice_position":"","voice_description":"","voice_url":"","method_steps_json":"","linked_urls_json":"","gallery_images_json":"","footnotes":""},"case-example":[18,24],"case-industry":[14],"class_list":["post-2894","case","type-case","status-publish","has-post-thumbnail","hentry","case-example-website","case-example-branding","case-industry-service"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":3,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2894\/revisions"}],"predecessor-version":[{"id":3378,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2894\/revisions\/3378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media\/3068"}],"wp:attachment":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media?parent=2894"}],"wp:term":[{"taxonomy":"case-example","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-example?post=2894"},{"taxonomy":"case-industry","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-industry?post=2894"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}