{"id":2906,"date":"2026-05-05T18:47:11","date_gmt":"2026-05-05T09:47:11","guid":{"rendered":"https:\/\/www.lionheart.co.jp\/?post_type=case&#038;p=2906"},"modified":"2026-08-12T19:26:05","modified_gmt":"2026-08-12T10:26:05","slug":"marketing-for-nakano-kiko-co-ltd-website","status":"publish","type":"case","link":"https:\/\/www.lionheart.co.jp\/en\/case\/marketing-%e4%b8%ad%e9%87%8e%e6%a9%9f%e5%b7%a5%e6%a7%98-web%e3%82%b5%e3%82%a4%e3%83%88\/","title":{"rendered":"Creating a brand that instantly conveys the &quot;heavyweight manufacturer&quot; image. Website and tool development for Nakano Kiko Co., Ltd."},"content":{"rendered":"<p class=\"wp-block-paragraph\">We were in charge of creating the website, business cards, flyers, and company brochure for Nakano Kiko Co., Ltd., a company that handles everything from the transportation, delivery, installation, and setup of heavy equipment to parts manufacturing and maintenance.<br>The production process began with defining a catchphrase and tagline to represent the group of craftsmen who support the industrial world behind the scenes as heavy machinery manufacturers. Through repeated interviews and meetings with the CEO, a catchphrase was created with the aim of making the company name memorable in sales activities, and a tagline that expresses Nakano Kiko&#039;s individuality in an industry that often has a rugged image.<br>After that, I devised a visual that not only matched the copy but also intuitively suggested the work of a heavyweight, and developed a series of creative works around that.<br>In web development, we based our approach on the concept of a &quot;hybrid, incremental site,&quot; building the entire site with a CMS, and creating a highly updateable structure for each page using a block editor function with SEO in mind.<\/p>","protected":false},"featured_media":2958,"template":"","meta":{"_acf_changed":false,"client_name":"\u4e2d\u91ce\u6a5f\u5de5\u69d8","project_content":"WEB\u30b5\u30a4\u30c8\u3001\u304a\u3088\u3073\u540d\u523a\u3001\u30c1\u30e9\u30b7\u3001\u4f1a\u793e\u6848\u5185\u306e\u5236\u4f5c","project_purpose":"","project_background":"","project_period":"4\u30f6\u6708","voice_name":"","voice_company":"","voice_position":"","voice_description":"","voice_url":"","method_steps_json":"","linked_urls_json":"","gallery_images_json":"","footnotes":""},"case-example":[18,24],"case-industry":[111],"class_list":["post-2906","case","type-case","status-publish","has-post-thumbnail","hentry","case-example-website","case-example-branding","case-industry-111"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":2,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2906\/revisions"}],"predecessor-version":[{"id":3364,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2906\/revisions\/3364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media\/2958"}],"wp:attachment":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media?parent=2906"}],"wp:term":[{"taxonomy":"case-example","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-example?post=2906"},{"taxonomy":"case-industry","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-industry?post=2906"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}