{"id":2906,"date":"2026-05-05T18:47:11","date_gmt":"2026-05-05T09:47:11","guid":{"rendered":"https:\/\/www.lionheart.co.jp\/?post_type=case&#038;p=2906"},"modified":"2026-08-07T19:29:49","modified_gmt":"2026-08-07T10:29:49","slug":"marketing-for-nakano-kiko-co-ltd-website","status":"publish","type":"case","link":"https:\/\/www.lionheart.co.jp\/en\/case\/marketing-%e4%b8%ad%e9%87%8e%e6%a9%9f%e5%b7%a5%e6%a7%98-web%e3%82%b5%e3%82%a4%e3%83%88\/","title":{"rendered":"MARKETING Nakano Kiko Co., Ltd. Website"},"content":{"rendered":"<p class=\"wp-block-paragraph\">We were in charge of creating the website, business cards, flyers, and company brochure for Nakano Kiko Co., Ltd., a company that handles everything from the transportation, delivery, installation, and setup of heavy equipment to parts manufacturing and maintenance.<br>The production process began with defining a catchphrase and tagline to represent the group of craftsmen who support the industrial world behind the scenes as heavy machinery manufacturers. Through repeated interviews and meetings with the CEO, a catchphrase was created with the aim of making the company name memorable in sales activities, and a tagline that expresses Nakano Kiko&#039;s individuality in an industry that often has a rugged image.<br>After that, I devised a visual that not only matched the copy but also intuitively suggested the work of a heavyweight, and developed a series of creative works around that.<br>In web development, we based our approach on the concept of a &quot;hybrid, incremental site,&quot; building the entire site with a CMS, and creating a highly updateable structure for each page using a block editor function with SEO in mind.<\/p>","protected":false},"featured_media":2958,"template":"","meta":{"_acf_changed":false,"footnotes":""},"case-example":[18,24],"case-industry":[111],"class_list":["post-2906","case","type-case","status-publish","has-post-thumbnail","hentry","case-example-website","case-example-branding","case-industry-111"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":1,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2906\/revisions"}],"predecessor-version":[{"id":2907,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/2906\/revisions\/2907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media\/2958"}],"wp:attachment":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media?parent=2906"}],"wp:term":[{"taxonomy":"case-example","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-example?post=2906"},{"taxonomy":"case-industry","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-industry?post=2906"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}