{"id":3172,"date":"2026-10-20T21:24:19","date_gmt":"2026-10-20T12:24:19","guid":{"rendered":"https:\/\/www.lionheart.co.jp\/?post_type=case&p=3172"},"modified":"2026-10-20T21:24:46","modified_gmt":"2026-10-20T12:24:46","slug":"branding-harukiru-the-empty-box-craftsman","status":"publish","type":"case","link":"https:\/\/www.lionheart.co.jp\/en\/case\/branding-%e7%a9%ba%e7%ae%b1%e8%81%b7%e4%ba%ba%e3%81%af%e3%82%8b%e3%81%8d%e3%82%8b\/","title":{"rendered":"A logo that conveys the artist's individuality, born from childhood experiences."},"content":{"rendered":"

We had the pleasure of assisting with the logo design for "Empty Box Craftsman Harukiru," an artist who became a huge hit on social media for creating intricate three-dimensional objects out of empty boxes, such as those for sweets.<\/p>\n\n\n\n

When I was consulted, I listened to the reasons and background behind this humble young artist's choice of the commonplace subject of empty boxes and his continued creation of artwork, and I helped to clarify the significance of Harukiru's existence.
The secret to his passion for art lies in the fact that, as a child, his neighbors praised his crafts.
Since then, that experience has remained a cherished formative experience in his heart, and he continues to create accessible, universally understandable art.<\/p>\n\n\n\n

Furthermore, this branding project was different from that of a company; it was the branding of an individual named Harukiru.
Therefore, I also considered his future and the happiness he would feel, and organized the information needed for the logo design.<\/p>\n\n\n\n

Regarding the design, since the name "Harukiru" comes from the words "to paste" and "to cut," we wanted to create something that would convey those actions.
Furthermore, I wanted to express Harukiru's boyish curiosity and sense of excitement.<\/p>\n\n\n\n

Furthermore, with an eye towards overseas expansion, we also designed an alphabetical logo.<\/p>\n\n\n\n

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