{"id":3190,"date":"2026-07-01T21:02:00","date_gmt":"2026-07-01T12:02:00","guid":{"rendered":"https:\/\/www.lionheart.co.jp\/?post_type=case&p=3190"},"modified":"2026-10-20T21:02:18","modified_gmt":"2026-10-20T12:02:18","slug":"web-branding-that-expresses-challenge","status":"publish","type":"case","link":"https:\/\/www.lionheart.co.jp\/en\/case\/%e3%80%8cchallenge%e3%80%8d%e3%82%92%e8%a1%a8%e7%8f%be%e3%81%99%e3%82%8bweb%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0\/","title":{"rendered":"Web branding that expresses "Challenge!!""},"content":{"rendered":"

We assisted Daiko Chemical Industry Co., Ltd., a company that develops, designs, manufactures, and sells plastic products and synthetic resin parts (game machine parts, beauty equipment, etc.), with the renewal of their corporate website.
To optimize the external impression on business partners and potential customers as the company expands, we redesigned the outdated website. In the process, we created catchy slogans that highlight the company's unique characteristics and corporate culture, which were not expressed in the previous site, and incorporated them into the slider images. We reviewed all the content of the previous site, proposing areas that needed to be restructured and areas where the wording needed to be slightly changed, and worked closely with the person in charge to finalize the details. We also streamlined basic elements for conveying a positive impression, such as unifying the colors of the previously inconsistent logos and using them as key colors.<\/p>\n\n\n\n

Since you mentioned having recruitment challenges, we are also assisting you with the creation of your recruitment website simultaneously.
With the goal of attracting younger generations as the company expands, we proposed the recruitment concept (Challenge!!) as a catchphrase and created the main visual. Starting from imagining the ideal candidate profile, we built the content and design for them. Assuming that inquiries from the web will mainly come from smartphones, we placed great emphasis on how it looks on smartphones. Also, considering that job seekers tend not to need long texts, we simplified the amount of text while ensuring that the message is clear.<\/p>\n\n\n\n

We started with a fairly lenient "we'll leave it to you" approach, so I conducted thorough interviews to organize what needed to be expressed and then made proposals. After that, I worked closely with the person in charge, communicating and supporting them throughout the process until the final product was complete.<\/p>\n\n\n\n

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