{"id":3202,"date":"2026-10-20T20:40:35","date_gmt":"2026-10-20T11:40:35","guid":{"rendered":"https:\/\/www.lionheart.co.jp\/?post_type=case&#038;p=3202"},"modified":"2026-10-20T20:40:36","modified_gmt":"2026-10-20T11:40:36","slug":"a-used-air-conditioner-business-that-leverages-genki-denkis-unique-strengths","status":"publish","type":"case","link":"https:\/\/www.lionheart.co.jp\/en\/case\/%e5%85%83%e6%b0%97%e3%81%a7%e3%82%93%e3%81%8d%e3%82%89%e3%81%97%e3%81%95%e3%82%92%e6%b4%bb%e3%81%8b%e3%81%97%e3%81%9f%e3%80%81%e4%b8%ad%e5%8f%a4%e3%82%a8%e3%82%a2%e3%82%b3%e3%83%b3%e4%ba%8b%e6%a5%ad\/","title":{"rendered":"Brand development for the used air conditioner business, leveraging Genki Denki&#039;s unique characteristics."},"content":{"rendered":"<p class=\"wp-block-paragraph\">This is a business that our customers have developed through trial and error and repeated testing.<br>They contacted us at the stage where they were finally about to invest their resources and expand their operations.<br>They are launching a brand for buying and selling used air conditioners, so we shared information about the origins of the business, the challenges involved, competitive analysis, immediate goals, and long-term vision.<br>As this is a new business venture for Genki Denki, a company with whom we have been involved in branding for some time, we aimed to create an impression that somehow evokes the &quot;Genki Denki style.&quot;<br>I thought that by doing so, I could give it a strong personality without having to consciously try to force an impact. (And it worked out well.)<br>Furthermore, I learned that their business, which occupies a niche in the industry, is quite systematically structured, so I consciously designed it to add a sense of being unconventional or eccentric.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1960\" height=\"1080\" data-id=\"3257\" src=\"https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/14b54d7578c12a63de4b6ffc6a12be41-1960x1080-2.webp\" alt=\"\" class=\"wp-image-3257\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1358\" data-id=\"3258\" src=\"https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/4b50467b39c626c2479d3427962ff8a9-scaled-1.webp\" alt=\"\" class=\"wp-image-3258\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1358\" data-id=\"3259\" src=\"https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/240aaf41d6f04992e8356ea9f7acfe8b-scaled-1.webp\" alt=\"\" class=\"wp-image-3259\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1691\" height=\"900\" data-id=\"3260\" src=\"https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/i-900_450-3-3.webp\" alt=\"\" class=\"wp-image-3260\"\/><\/figure>\n<\/figure>","protected":false},"featured_media":3257,"template":"","meta":{"_acf_changed":false,"client_name":"\u5143\u6c17\u3067\u3093\u304d\u682a\u5f0f\u4f1a\u793e \u30a8\u30a2\u30b3\u30f3\u8cb7\u53d6\u738b","project_content":"\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3","project_purpose":"","project_background":"","project_period":"3\u30f6\u6708","voice_name":"","voice_company":"","voice_position":"","voice_description":"","voice_url":"","method_steps_json":"","linked_urls_json":"","gallery_images_json":"","footnotes":""},"case-example":[20,24],"case-industry":[11],"class_list":["post-3202","case","type-case","status-publish","has-post-thumbnail","hentry","case-example-logo","case-example-branding","case-industry-retail-ec"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/3202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":3,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/3202\/revisions"}],"predecessor-version":[{"id":3973,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case\/3202\/revisions\/3973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media\/3257"}],"wp:attachment":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media?parent=3202"}],"wp:term":[{"taxonomy":"case-example","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-example?post=3202"},{"taxonomy":"case-industry","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/case-industry?post=3202"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}