{"id":4076,"date":"2026-07-01T22:17:08","date_gmt":"2026-07-01T13:17:08","guid":{"rendered":"https:\/\/www.lionheart.co.jp\/?post_type=case&p=4076"},"modified":"2026-10-20T22:21:41","modified_gmt":"2026-10-20T13:21:41","slug":"a-turtle-in-a-well-ventures-into-the-open-sea-a-playful-spirit-takes-on-the-challenge-of-the-future","status":"publish","type":"case","link":"https:\/\/www.lionheart.co.jp\/en\/case\/%e3%80%8c%e4%ba%95%e3%81%ae%e4%b8%ad%e3%81%ae%e4%ba%80%e3%80%8d%e3%81%8c%e5%a4%a7%e6%b5%b7%e3%81%b8%e3%80%82%e9%81%8a%e3%81%b3%e5%bf%83%e3%81%a7%e6%9c%aa%e6%9d%a5%e3%81%b8%e3%81%ae%e6%8c%91%e6%88%a6\/","title":{"rendered":"A "turtle in a well" ventures into the open sea. A recruitment site that playfully depicts challenges for the future."},"content":{"rendered":"

We created the recruitment website for Binyu Co., Ltd.
The main visual uses the proverb "A frog in a well knows nothing of the great ocean" to express the story of "A turtle discovering the great ocean."
This main visual conveys the message: Update your future by joining Binyu!<\/p>\n\n\n\n

The bottle with the turtle's head peeking out was designed based on an actual bottle that is located in front of our company building.
We aimed to create a design that reflects the characteristics of Binyu Co., Ltd., a company with a history of over 115 years, by incorporating a Japanese aesthetic while also adding a humorous touch that would excite job seekers as they browse.<\/p>\n\n\n\n

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