{"id":1023,"date":"2021-10-19T16:42:36","date_gmt":"2021-10-19T07:42:36","guid":{"rendered":"https:\/\/www.lionheart.co.jp\/?p=1023"},"modified":"2021-10-19T16:42:36","modified_gmt":"2021-10-19T07:42:36","slug":"innerbranding-work","status":"publish","type":"post","link":"https:\/\/www.lionheart.co.jp\/en\/blog\/innerbranding-work\/","title":{"rendered":"Inner Branding to Make Employees Proud"},"content":{"rendered":"<p>I want our employees to find fulfillment and pride in their work. <br \/>Wouldn&#039;t most business owners think that way?<\/p>\n<p>To achieve that, is the only option to rely on the mindset and motivation of the employees? <br \/>Or is there something the company can do to address this?<\/p>\n<p>Actually, there was an incident that I noticed from my perspective as an employee, so I&#039;d like to share it here.<\/p>\n<h3>Internal communication utilizing inner branding<\/h3>\n<p><span style=\"letter-spacing: 0.02em;\">This is a story from a few years ago, when I took over the accounting duties from the company president. <br \/>Perhaps they relied on me because they knew I had some bookkeeping knowledge, but I wasn&#039;t particularly good with numbers, so I was honestly worried. <br \/>At that time, the president asked me for help in this way.<br \/><strong>&quot;As president, please take away my accounting duties so that I can focus on the work I should be doing. This will free up time for my core business.&quot;<\/strong>and.<br \/>I&#039;ve worked for several companies before, but I&#039;ve never been asked to do a job like this. <br \/>In previous companies, you would probably have been asked something like, &quot;You&#039;re in charge of accounting starting this term. Please enter sales, expenses, and other account categories into the accounting software.&quot; <br \/>Although the way they are communicated differs, the core task of &quot;entering numbers into accounting software&quot; is the same for both. <br \/>However, if I had been asked, &quot;You&#039;ll be in charge of accounting from this term. Please enter sales, expenses, and other account titles into the accounting software,&quot; I might have felt something like, &quot;I joined the company as a director, and now I&#039;m being made to do data entry...&quot; <br \/>Meanwhile,<strong>When I was told that my job would &quot;create time for the CEO,&quot; I felt a great sense of responsibility and importance for that work.<\/strong><br \/><strong>I found my current role at the company, and strangely, I felt proud.<\/strong>I couldn&#039;t see accounting work as merely data entry. <br \/>Through accounting work, I developed a clear and understandable goal: &quot;I&#039;m going to create more time for the CEO!&quot;<br \/>Even though I was asked to do the same accounting work, my (the employee&#039;s) perspective was completely different.<br \/><\/span><\/p>\n<h3>\u00a0<\/h3>\n<h3>Employee training, too. And recruitment as well.<\/h3>\n<p><span style=\"letter-spacing: 0.02em;\">Business owners considering delegating tasks may find that a few simple adjustments can boost employee motivation.<br \/>for example,<strong>When describing your job or occupation, why not go beyond simply explaining the tasks involved and touch upon its significance and value?<\/strong> <br \/>I&#039;m sure it will seem like an attractive company. The sense of self-importance of those involved will surely increase significantly.<br \/>However, not many companies are effectively utilizing these kinds of expressions.<br \/>However, simply by refining how you describe the job responsibilities, you can change the response to your recruitment ads and the effectiveness of employee training. <br \/>From the employees&#039; perspective, there&#039;s less of a feeling of being forced to do something, and it makes a big difference in their performance. <br \/>However, it is difficult to view oneself objectively, and many companies fail to effectively communicate the appeal of their work and job roles, which can lead to difficulties in recruitment and employee training.<\/span><\/p>\n<p><span style=\"letter-spacing: 0.02em;\"><br \/><strong>At our company, we objectively organize and articulate the appeal (value, etc.) of our customers, and visualize it.<\/strong>We also assist with &quot;internal branding,&quot; which involves communicating with employees and job seekers who will become part of the team. <br \/>They communicated in a way that was effective for internal branding within the company, and I can say this with certainty because I took on the accounting work myself (!?),<br \/>I believe internal branding is truly effective in communicating with employees.<\/span><\/p>","protected":false},"excerpt":{"rendered":"\u81ea\u793e\u306e\u793e\u54e1\u3055\u3093\u306b\u306f\u4ed5\u4e8b\u306b\u5bfe\u3057\u3066\u751f\u304d\u304c\u3044\u3084\u8a87\u308a\u3092\u6301\u3063\u3066\u3082\u3089\u3044\u305f\u3044\u3002 \u305d\u3046\u601d\u3046\u7d4c\u55b6\u8005\u306e\u65b9\u304c\u307b\u3068\u3093\u3069\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f \u305d\u308c\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u793e\u54e1\u3055\u3093\u306e\u8003\u3048\u65b9\u3084\u3001\u3084\u308b\u6c17\u306b\u59d4\u306d\u308b\u3057\u304b\u306a\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u305d\u308c\u3068\u3082\u3001\u4f1a\u793e\u3068\u3057\u3066\u4f55 [&hellip;]","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,44],"tags":[33,39,40,41],"class_list":["post-1023","post","type-post","status-publish","format-standard","hentry","category-management","category-branding","tag-inner-branding","tag-recruitment","tag-philosophy","tag-education"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/posts\/1023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/comments?post=1023"}],"version-history":[{"count":0,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/posts\/1023\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media?parent=1023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/categories?post=1023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/tags?post=1023"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}