There are many different company names and service names in the world.
Sometimes, a company name can evoke an idea of its business, and a service name can suggest its functions and features; some names are just strangely memorable.
Thus, naming is crucial as it affects external impressions and can sometimes significantly impact sales.<\/p>\n
Our company assists with branding, and in recent years, we've seen an increase in inquiries related to naming, such as changing company names or naming new businesses. When a client contacts us with an inquiry, our assigned director or other staff member will conduct an interview to understand their needs. When it comes to naming, sharing the question "What is the purpose of this name?" will clarify its objective. Now, having received a vast amount of information from our clients, we will objectively organize and sort that information on their behalf. By the way, this system offers significant advantages to those seeking advice, but it also offers many benefits to those participating. What did you think?
This time, we'll take a look at the behind-the-scenes story of how that name was created."Employee-participatory idea rush"<\/strong>I'd like to briefly explain how to do it.<\/p>\nInterviews necessary for articulating the problem<\/span><\/h3>\n
We identify the challenges and articulate the purpose of the naming, and then share this with the client. To do this, we ask questions from various angles.
for example,
- Were you interested in the naming process? (Is it an appropriate means of solving the problem?)
What are the gaps (challenges) between your current position and your vision?
What is the purpose of your company's services? What contributions do they make to society?
We help our clients articulate their thoughts by asking questions that offer a slightly broader perspective.<\/p>\n
Then, we work together with our clients to determine "what is the most suitable name to achieve that objective?"
Once the objective is clear, the target audience also becomes clear.
If it's the name of a service or product, it's important to clearly identify the users and consumers.
By clarifying each of these aspects, we can begin to consider, "What kind of name will make something special (i.e., a brand) to the target audience?"
We"Branding is defined as 'manipulating perceptions to become something special to a particular target audience.'"<\/strong>I am doing it.
In fact, it is only through this interview that customers can first become aware of and articulate their own challenges.<\/strong>This happens quite often.
And,Customers can organize their strategies and tactics and prioritize what needs to be done.<\/strong>It is.<\/p>\nGet rid of myopia! !<\/span><\/h3>\n
However, as the customer's understanding progresses, they gradually begin to empathize with the character.
While this is certainly a good thing, on the other hand, being too close to the customer can lead to being limited to thinking about naming from the customer's perspective and viewpoint.
It's a state of what's called "myopia," where you become unable to notice other possibilities, even if they exist.
At times like that, our colleagues at the company said,A system that allows you to gain completely new ideas and perspectives.<\/strong>There is.
I may have exaggerated, but the mechanism is simple.
We've created an internal chat room where people can easily ask questions.<\/strong>...That's all.
We share customer information and solicit ideas from colleagues who are not directly involved in the project.
This allows us to gain fresh perspectives that a director who has become short-sighted, for better or for worse, might not come up with.
Of course, there are some outlandish naming ideas that we can't just propose as they are, but such ideas help to loosen up rigid thinking and the ideas we've unconsciously become fixated on.
By involving sales staff, designers, and engineers in this process, we can gain diverse perspectives and propose naming ideas that would be impossible to come up with on our own.
At our company, we handle not only naming and taglines but also various other projects.Make effective use of your teammates' strengths<\/strong>I am doing it.
Like this,With the entire company working together, we aim to create smiles on our customers' faces.<\/strong>Yes, they are.<\/p>\nWhat are the benefits for those who participate?<\/span><\/h3>\n
Participation is not mandatory, so you can easily join in between your work, but this is alsoFor a nice change of pace<\/strong>That's how it is.
This muchThe key point is that you can participate in a relaxed atmosphere.<\/strong>Is.
Therefore, you won't have any ideas rejected or dismissed in this chat.
on the contrary,Always say "Thank you!"<\/strong>They say that to me.
Creating this kind of atmosphere might be the only key to successful operation.
In other words,Simply by offering your own ideas, you can gain the experience of "being helpful to someone."<\/strong>You can.
It's quite rewarding to be thanked by your friends.
Furthermore, because you can consult and participate across departments, you can learn about projects underway within the company and the work of your colleagues.Naturally, my understanding of the company deepened.<\/strong>Here we go.<\/p>\n
It's not a particularly difficult system, so I think your company could implement it, right?
To create a place and atmosphere where people can easily ask for help from their friends.<\/strong>This allows you to make better proposals to customers, further enhances your sense of self-importance, and fulfills your need for recognition...it's truly a win-win situation.<\/p>","protected":false},"excerpt":{"rendered":"\u4e16\u306e\u4e2d\u306b\u306f\u69d8\u3005\u306a\u4f01\u696d\u540d\u3084\u30b5\u30fc\u30d3\u30b9\u540d\u304c\u3042\u308a\u307e\u3059\u3002 \u4f01\u696d\u540d\u304b\u3089\u4e8b\u696d\u5185\u5bb9\u304c\u3001\u30b5\u30fc\u30d3\u30b9\u540d\u79f0\u304b\u3089\u305d\u306e\u6a5f\u80fd\u3084\u7279\u5fb4\u304c\u9023\u60f3\u3067\u304d\u305f\u308a\u3001\u5999\u306b\u982d\u306b\u6b8b\u308b\u540d\u79f0\u3082\u3042\u308a\u307e\u3059\u306d\u3002 \u3053\u306e\u3088\u3046\u306b\u30cd\u30fc\u30df\u30f3\u30b0\u306f\u3001\u5bfe\u5916\u5370\u8c61\u306b\u95a2\u308f\u308a\u307e\u3059\u3057\u3001\u3068\u304d\u306b\u306f\u58f2\u4e0a\u3092\u5927\u304d\u304f\u5de6\u53f3 […]","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[46,47,48],"class_list":["post-1111","post","type-post","status-publish","format-standard","hentry","category-branding","tag-branding","tag-tag-line","tag-naming"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/posts\/1111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/comments?post=1111"}],"version-history":[{"count":0,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/posts\/1111\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media?parent=1111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/categories?post=1111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/tags?post=1111"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}