{"id":3556,"date":"2026-08-23T22:26:35","date_gmt":"2026-08-23T13:26:35","guid":{"rendered":"https:\/\/www.lionheart.co.jp\/?p=3556"},"modified":"2026-08-23T22:26:35","modified_gmt":"2026-08-23T13:26:35","slug":"%e3%81%aa%e3%81%9c%e3%83%ad%e3%82%b4%e3%83%aa%e3%83%8b%e3%83%a5%e3%83%bc%e3%82%a2%e3%83%ab%e3%81%ae6%e5%89%b2%e3%81%af%e5%a4%b1%e6%95%97%e3%81%99%e3%82%8b%e3%81%ae%e3%81%8b%e3%80%82%e7%b5%8c%e5%96%b6","status":"publish","type":"post","link":"https:\/\/www.lionheart.co.jp\/en\/blog\/%e3%81%aa%e3%81%9c%e3%83%ad%e3%82%b4%e3%83%aa%e3%83%8b%e3%83%a5%e3%83%bc%e3%82%a2%e3%83%ab%e3%81%ae6%e5%89%b2%e3%81%af%e5%a4%b1%e6%95%97%e3%81%99%e3%82%8b%e3%81%ae%e3%81%8b%e3%80%82%e7%b5%8c%e5%96%b6\/","title":{"rendered":"60% of logo redesigns fail!? What business owners should change before designers do."},"content":{"rendered":"<p 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src=\"https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/img_20260823210549_03f4b169d9e3.png\" alt=\"\u5c0f\u3055\u306a\u30ed\u30b4\u30a2\u30a4\u30b3\u30f3\u304c\u5927\u304d\u306a\u571f\u53f0\u69cb\u9020\u306e\u4e0a\u306b\u4e57\u308b\u6c37\u5c71\u69cb\u9020\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u30a4\u30e9\u30b9\u30c8\" class=\"wp-image-3555\" srcset=\"https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/img_20260823210549_03f4b169d9e3.png 1024w, https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/img_20260823210549_03f4b169d9e3-300x300.png 300w, https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/img_20260823210549_03f4b169d9e3-150x150.png 150w, https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/img_20260823210549_03f4b169d9e3-768x768.png 768w, https:\/\/www.lionheart.co.jp\/wp\/wp-content\/uploads\/2026\/08\/img_20260823210549_03f4b169d9e3-12x12.png 12w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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Bonnell\u6c0f\u304c2026\u5e74\u306b\u767a\u4fe1\u3057\u305f\u8abf\u67fb\u3067\u306f\u3001\u30ea\u30d6\u30e9\u30f3\u30c9\u306e\u6700\u592760%\u304c\u60f3\u5b9a\u901a\u308a\u306e\u6210\u679c\u3092\u51fa\u305b\u3066\u3044\u306a\u3044\u3068\u6307\u6458\u3055\u308c\u3066\u3044\u308b\u3002\u305d\u306e\u4e3b\u306a\u539f\u56e0\u306f\u3001\u6226\u7565\u3088\u308a\u3082\u898b\u305f\u76ee\u306e\u5237\u65b0\u3092\u512a\u5148\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u306b\u3042\u308b\u3068\u3044\u3046\u3002\u3064\u307e\u308a\u3001\u591a\u304f\u306e\u4f1a\u793e\u304c\u300c\u5909\u3048\u308b\u7406\u7531\u300d\u3092\u8a00\u8a9e\u5316\u3057\u306a\u3044\u307e\u307e\u3001\u300c\u5909\u3048\u305f\u5f8c\u306e\u898b\u305f\u76ee\u300d\u304b\u3089\u8003\u3048\u59cb\u3081\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u3082\u3061\u308d\u3093\u3001\u50d5\u81ea\u8eab\u306b\u3082\u597d\u307f\u306f\u3042\u308b\u3002\u30c7\u30b6\u30a4\u30f3\u3092\u898b\u3066\u3001\u5fc3\u304c\u52d5\u304f\u3053\u3068\u3082\u3042\u308b\u3002\u3067\u3082\u3001\u305d\u306e\u5fc3\u306e\u52d5\u304d\u3092\u305d\u306e\u307e\u307e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u6301\u3061\u8fbc\u3093\u3067\u3044\u3044\u304b\u3069\u3046\u304b\u306f\u3001\u307e\u3063\u305f\u304f\u5225\u306e\u8a71\u3060\u3002\u81ea\u5206\u306e\u611f\u60c5\u3068\u3001\u4f1a\u793e\u3068\u3057\u3066\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u3001\u610f\u8b58\u7684\u306b\u5207\u308a\u5206\u3051\u3089\u308c\u308b\u304b\u3069\u3046\u304b\u3002\u305d\u308c\u304c\u7d4c\u55b6\u8005\u3068\u3057\u3066\u306e\u6210\u719f\u5ea6\u3092\u6e2c\u308b\u3001\u5730\u5473\u3060\u3051\u3069\u78ba\u304b\u306a\u3082\u306e\u3055\u3057\u306e\u3072\u3068\u3064\u3060\u3068\u50d5\u306f\u601d\u3063\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u4e00\u65b9\u3067\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u5834\u5408\u3001\u7d4c\u55b6\u8005\u306e\u6c17\u6301\u3061\u3082\u7121\u8996\u3067\u304d\u306a\u3044\u3002\u5f7c\u3089\u304c\u30d3\u30b8\u30e7\u30f3\u306b\u30b3\u30df\u30c3\u30c8\u3067\u304d\u305f\u3068\u304d\u3001\u9a5a\u304f\u307b\u3069\u306e\u7206\u767a\u7684\u306a\u529b\u3092\u767a\u63ee\u3059\u308b\u3053\u3068\u3092\u50d5\u306f\u77e5\u3063\u3066\u3044\u308b\u304b\u3089\u3002\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u76ee\u7684\u3001\u30ed\u30b4\u306e\u5f79\u5272\u306b\u3088\u3063\u3066\u306f\u3001\u3042\u3048\u3066\u5bfe\u8c61\u8005\u306b\u300c\u7d4c\u55b6\u8005\u300d\u3092\u52a0\u3048\u308b\u3053\u3068\u3082\u5c11\u306a\u304f\u306a\u3044\u3002\u76ee\u4e0b\u3001\u307e\u3055\u306b\u305d\u3046\u3057\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u4e00\u6bb5\u843d\u3057\u305f\u3089<a href=\"https:\/\/www.lionheart.co.jp\/en\/case\/\" data-type=\"link\" data-id=\"https:\/\/www.lionheart.co.jp\/case\/\">Case Study<\/a>\u3067\u3054\u7d39\u4ecb\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u300c\u540c\u3058\u773c\u93e1\u3092\u304b\u3051\u308b\u300d\u3068\u3044\u3046\u8a55\u4fa1\u306e\u3082\u306e\u3055\u3057<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u50d5\u3089\u304c\u793e\u5185\u3067\u3088\u304f\u4f7f\u3046\u8a00\u8449\u306b\u300c\u540c\u3058\u773c\u93e1\u3092\u304b\u3051\u308b\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308b\u3002\u304a\u5ba2\u69d8\u304c\u672c\u6765\u6301\u3063\u3066\u3044\u308b\u8a55\u4fa1\u6307\u6a19\u3092\u4e00\u7dd2\u306b\u5177\u4f53\u5316\u3057\u3066\u3001\u7d4c\u55b6\u8005\u3082\u30c7\u30b6\u30a4\u30ca\u30fc\u3082\u540c\u3058\u8996\u70b9\u3067\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u3092\u8a55\u4fa1\u3057\u3066\u3044\u304f\u3001\u3068\u3044\u3046\u8003\u3048\u65b9\u3060\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u6b63\u76f4\u3001\u81ea\u5206\u306e\u4f1a\u793e\u306e\u773c\u93e1\u304c\u4eca\u3069\u3093\u306a\u5ea6\u6570\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3001\u81ea\u5206\u305f\u3061\u3060\u3051\u3067\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u3002\u9577\u304f\u540c\u3058\u4f1a\u793e\u306b\u3044\u308c\u3070\u3044\u308b\u307b\u3069\u3001\u81ea\u5206\u305f\u3061\u306e\u5f53\u305f\u308a\u524d\u304c\u3001\u5916\u304b\u3089\u898b\u305f\u5f53\u305f\u308a\u524d\u3068\u305a\u308c\u3066\u3044\u304f\u3002\u3082\u3057\u4eca\u306e\u30ed\u30b4\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3001\u306a\u3093\u3068\u306a\u304f\u306e\u9055\u548c\u611f\u304c\u3042\u308b\u306a\u3089\u3001\u305d\u308c\u306f\u773c\u93e1\u304c\u305a\u308c\u59cb\u3081\u3066\u3044\u308b\u30b5\u30a4\u30f3\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u305d\u3046\u611f\u3058\u305f\u3068\u304d\u306f\u3001\u4e00\u5ea6\u5916\u306e\u4eba\u9593\u3068\u4e00\u7dd2\u306b\u3001\u305d\u306e\u773c\u93e1\u3092\u8997\u304d\u76f4\u3057\u3066\u307f\u308b\u3068\u3044\u3044\u3068\u601d\u3046\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Reference\/quote source<br><a href=\"https:\/\/www.linkedin.com\/posts\/sunnybonnell_up-to-60-of-rebrands-fail-the-usual-cause-activity-7360642493438119936-ft3S\" target=\"_blank\" rel=\"noopener\">Sunny Bonnell\u300cUp to 60% of rebrands fail.\u300d\uff08LinkedIn, 2026\uff09<\/a><br><a href=\"https:\/\/ja.wix.com\/blog\/2023\/07\/what-is-logo\/\" target=\"_blank\" rel=\"noopener\">Wix\u30d6\u30ed\u30b0\u300c\u30ed\u30b4\u3068\u306f\uff1f\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u30b7\u30f3\u30dc\u30eb\u30de\u30fc\u30af\u3068\u30ed\u30b4\u30de\u30fc\u30af\u306e\u9055\u3044\u300d<\/a><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"\u300c\u30ed\u30b4\u3092\u65b0\u3057\u304f\u3057\u3066\u3001\u3046\u3061\u306e\u4f1a\u793e\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u5909\u3048\u305f\u3044\u300d\u3002\u7d4c\u55b6\u8005\u306e\u65b9\u304b\u3089\u30ed\u30b4\u306e\u3054\u76f8\u8ac7\u3092\u3044\u305f\u3060\u304f\u3068\u304d\u3001\u3053\u3046\u3057\u305f\u8a00\u8449\u3092\u3088\u304f\u805e\u304f\u3002\u4e16\u306e\u4e2d\u306b\u306f\u300c\u30b7\u30f3\u30dc\u30eb\u30de\u30fc\u30af\u3068\u30ed\u30b4\u30bf\u30a4\u30d7\u306e\u9055\u3044\u300d\u306e\u3088\u3046\u306a\u3001\u30ed\u30b4\u5236\u4f5c\u306e\u57fa\u790e\u77e5\u8b58\u3092\u4e01\u5be7\u306b\u89e3\u8aac\u3057\u3066\u304f\u308c\u308b\u8a18\u4e8b [&hellip;]","protected":false},"author":5,"featured_media":3553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[46,55,57,82,88],"class_list":["post-3556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-logo","tag-lhmethod","tag-82","tag-88"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/posts\/3556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/comments?post=3556"}],"version-history":[{"count":2,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/posts\/3556\/revisions"}],"predecessor-version":[{"id":3558,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/posts\/3556\/revisions\/3558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media\/3553"}],"wp:attachment":[{"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/media?parent=3556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/categories?post=3556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lionheart.co.jp\/en\/wp-json\/wp\/v2\/tags?post=3556"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}