With human perspective and AI power, for better solutions and creativity.
We utilize AI technologies, including generative AI, as valuable partners (means) to expand the possibilities of branding, web production, design, and content creation.
AI is a powerful technology that can assist us in our work in various ways, such as organizing information, brainstorming ideas, expanding the range of expression, and streamlining production processes.
On the other hand, what AI generates is not always accurate, suitable for its purpose, or optimally expressed. That is precisely why we value "human judgment and refinement" as the final step, while still leveraging the power of AI.
We deeply understand our clients' aspirations, challenges, business backgrounds, and target audiences. With a human-centered approach, we identify and refine the possibilities that AI unlocks, striving to deliver better proposals and higher quality creative work.
Our purpose in utilizing AI is not merely to improve operational efficiency.
By utilizing AI, we can organize information from multiple angles, consider ideas from various perspectives, and expand the possibilities for expression and design. Through this process, we aim to find more suitable solutions for our clients' challenges and improve the quality of proposals and creative works.
Our basic objective in utilizing AI is to leverage the "new perspectives" and "time created" by AI for deeper human understanding, verification, judgment, and further creation.
When utilizing AI, we prioritize the information and trust entrusted to us by our customers.
We will exercise extreme caution when handling confidential, personal, or non-public information and will not use it in ways that risk data leakage. When using AI tools, we will select a secure environment (such as opt-out or enterprise environments) where input data is not used for AI retraining, and we will utilize them under appropriate management.
If AI use is not appropriate due to legal or contractual restrictions, AI will not be used.
We don't just decide whether to use AI based on what's convenient for the production side; we prioritize whether it leads to valuable proposals and results for our customers.
We will consider better solutions by leveraging AI, taking into account your company's objectives, challenges, business background, and user situations. We will not use AI for its own sake, but rather to enhance the quality of the solutions.
AI is an effective tool for organizing information and brainstorming, but it is not capable of making final judgments or "meaning-making."
Regarding deliverables such as planning, design, copy, and implementation, humans will always review them in light of the objectives and context, making any necessary adjustments. Rather than relying solely on AI output, we aim to create unique creative works that contribute to our clients' businesses by combining human experience, sensitivity, and expertise.
Even when using AI, humans will take responsibility for confirming the quality and appropriateness of deliverables and refine them to align with the client's objectives.
We aim to broaden the scope of our considerations and produce higher quality work by leveraging AI.
We do not adopt ideas or information obtained by AI as they are. Instead, we rigorously verify their accuracy, validity, usability, and clarity through human review before utilization. We carefully assess whether they align with the client's objectives and do not compromise brand value.
We respect copyrights, trademark rights, portrait rights, and other intellectual property rights, even when utilizing AI.
We will exercise extreme caution with expressions that may infringe on the rights of third parties or with the use of materials with unclear sources. When using these as finished products, we will confirm the rights and usage conditions of AI-generated content, aiming for a form that allows clients to confidently use, publish, and operate it commercially in the future.
AI outputs may reflect biases in the training data or design.
We will ensure that expressions are fair and sincere, checking for any biases or misunderstandings related to gender, age, nationality, occupation, region, values, etc. We will thoroughly review content before publication to avoid causing undue harm or misunderstanding to anyone.
AI technology, social rules, and legal regulations are changing daily.
We will continuously learn about relevant laws and regulations, industry guidelines, technological trends, and societal discussions, and flexibly review our internal usage rules and this policy as needed. As a trusted production company, we will constantly update our approach to appropriate utilization.
We believe that AI technology will continue to greatly expand creative possibilities. We aim to harness its power with appropriate control, engage more deeply with our clients' challenges, and realize better proposals and creative works.
We will continue to learn and evolve alongside technological advancements, moving forward as a trusted partner in sync with the times.
Furthermore, in our utilization of AI, we will prioritize trust with our customers and ensure appropriate communication as needed throughout our efforts.
3-11-31 Sakae, Naka-ku, Nagoya-shi 460-0008, 14F 1401
Lion Heart Co., Ltd.
email: info@lionheart.co.jp
