BRANDING
When we receive a request for "strengthening the brand," we often first ask for clarification.
Do you want to increase brand awareness? Do you want to succeed in recruitment? Do you want to differentiate yourself from competitors? Or do you want to build internal cohesion?
BRAND = A special existence
We define a brand as something that is special to a particular person. Branding is the process of continuously and intentionally building an impression while confronting such questions.
Since its founding in 2004, Lionheart has been a branding agency headquartered in Nagoya, supporting the brand building of companies of all sizes, primarily in the Nagoya and Tokai areas. Many small and medium-sized enterprises in Nagoya have yet to engage in branding. That's why we, from our founding city of Nagoya, are committed to supporting the growth of valuable companies.
Of course, we also provide online support to companies outside of Nagoya. With a two-base system including Manila, Philippines, we can also handle branding for overseas expansion.
We don't make proposals out of the blue. First, we'll confirm your "current situation" together. Our approach is based on our original framework, the "LH Method."
Through interviews and workshops with managers and representatives, we visualize the "ideal state" and the "current situation."
The "gap" between ideal and reality is the real question to solve. We will structurally organize what lies behind the visible challenges and draw a roadmap to resolution.
Strategies only have meaning when they are executed. We implement measures seamlessly across all touchpoints, working in conjunction with our execution engine.
There is no one-size-fits-all answer to branding. Where you should start depends on your company's current situation and challenges. Based on a diagnosis using the "LH Method," we propose solutions that combine what is needed, in the order it is needed.
There's no single answer to "this is all you need to do" when it comes to branding. Where you should start depends on your company's current situation and challenges.
Concept/Vision Development
Verbalizing Mission, Vision, and Values (Behavioral Guidelines). Transforming the "What we want to be" in the minds of executives into words that the entire organization can share.
Tagline / Catchphrase
Brand stance in one word
Logan's development. Words that are remembered become brand assets in themselves.
Naming
Company name, service name, and product name development. Names are the most frequently touched brand touchpoints.
We translate the verbalized brand worldview into a visible form. A consistent visual identity enhances brand recognition and trust.
Logo design
We develop logos that become the face of your brand. We build a unique identity through the combination of symbols, logotypes, and colors.
Color / Typography
Define brand colors and fonts, and develop a visual system that creates a consistent impression across all touchpoints.
Character / Illustration
Develop characters and illustrations that embody the brand's personality. This enhances approachability and memorability.
We cultivate the brand we've developed from within the organization. We create the systems and culture that enable each employee to become a brand ambassador.
Credo / Brand Book Production
Created a brand book summarizing the brand's philosophy, visual guidelines, and action principles to promote its integration within the organization.
Branding workshop
We foster a sense of ownership and understanding of the brand through workshops involving management and employees.
We create creative content to deliver your brand to the market. We provide brand experiences across all touchpoints, from online to offline.
Brand Site / Website
We create websites that embody a brand's worldview, handling everything from strategy and design to implementation.
Promotional video
Express your brand story and the appeal of your products/services through video. Can be utilized in various situations such as social media, exhibitions, and recruitment.
Space Design
We enhance experiential value by embedding brands into physical spaces such as offices, retail stores, and exhibition booths.
From initial consultation to post-launch operation, we proceed based on the "LH Method." You can entrust us with all stages, or you can request only the necessary stages.
Please contact us via the form or by phone. We will ask about your concerns and the challenges you are currently facing. It's okay if your challenges are not yet clearly defined.
Through interviews and workshops with managers and representatives, we visualize the "ideal state" and the "current situation."
We will structurally organize the gap between the ideal and reality, and propose a roadmap that includes implementation details and a schedule, outlining what to tackle first and in what order.
We create the words for your philosophy/vision, tagline, and name, as well as the visual identity, including the logo and colors.
Our in-house execution team and our Philippine office collaborate to bring to life the creative elements that serve as points of contact with our customers, such as websites, videos, and physical spaces.
We support internal brand adoption through brand books and workshops, and provide ongoing support for operation and improvement after launch.
You can consult with us even if you're at the stage of "I don't know where to start." We begin by working together to clarify your current situation and challenges.
We define a brand as "being special to a specific person." While marketing and advertising are means to meet and engage with potential customers, branding is the effort to create a situation where customers choose you because they think, "This is the company I want."
Yes, it's possible. However, we thoroughly confirm the purpose (Why) beforehand to ensure that the finished product delivers results. Even for partial requests, we prioritize consistency with the overall brand.
Yes. We support the branding of small and medium-sized enterprises, mainly in manufacturing and service industries such as metal processing, food, and construction. For example, OK's Delica Co., Ltd. saw a 3-4 times increase in job applications through internal branding.
See the case study: Beyond "Bento Shop" - OK's Delica's 10 Years of Corporate Transformation
The timeframe varies depending on the scope of your request. It typically takes 1-2 months to organize your current situation and propose solutions, while including verbalization and visualization, it can take around 6 months. After organizing your current situation during the initial consultation, we will propose priorities and a schedule as a roadmap.
The cost varies depending on the required steps, from requests for just philosophy formulation or logo design to comprehensive support including website creation and spatial design. We will work with you to determine the extent of support needed after clarifying your current situation, and then provide you with an estimate. We also offer a free 60-minute online consultation for first-time clients, where we can provide a rough estimate.
We develop company names, service names, and product names. We work with you from the very beginning to consider the naming concept, taking into account your business direction and background such as recruitment and M&A.
We support you in establishing your brand within your organization through the creation of credos and brand books, as well as workshops involving management and employees.
Yes. We are a branding agency headquartered in Sakae, Naka-ku, Nagoya. We offer both in-person and online consultations. For your first consultation, we offer a free 60-minute online consultation.
We also offer online meetings. For first-time consultations, we provide a free 60-minute online session, and virtual office tours are available for those located far away. Furthermore, in collaboration with our group company in Manila, Philippines, we support Japanese companies' overseas expansion and branding for foreign companies entering the Japanese market.
Here are some examples of branding projects we have worked on to date.
# Trading Company
# LH Method
# Website
# Branding
# MVV (Mission, Vision, and Values) Formulation
They had the ability to communicate. They just lacked a platform to reach their message. What a 320-year-old established food wholesaler changed with their landing page.
# Real Estate & Construction
# Construction industry
# LH Method
# Branding
"Work you can enjoy, work you can be proud of." We created a corporate website that embodied the message from our teaser site.
# Construction industry
# LH Method
# Website
# Branding
Challenging the conventional wisdom of the thermal insulation industry. Sasaki Thermal Insulation Industry's second-generation president takes on the challenge of innovation in "business and human resources."
