Blog

# Branding

What companies whose brands appear "disjointed" lack is the ability to translate.

2026.09.23

# Branding

# Marketing

Selling customers "experiences" rather than just "functions": How to create a brand strategy for small and medium-sized enterprises.

2026.09.18

# Management

Developing an AI-powered project management tool in-house — The faster we create things, the more important it becomes to understand "why we are creating."

2026.09.17

# Management

The reason why I've started wanting fewer things and why I can't put my purpose into words are probably the same thing.

2026.09.14

# Management

What a business leader should really do when they realize, "I can't compete with him."

2026.09.07

# Management

"Meat Proxy" and "No Sheep Needed" — Why I'm Disappointed When Employees Just Execute AI Outputs as Is

2026.09.06

# Marketing

"Sales isn't about selling"—What 'The Concept Textbook' taught me about creating proposals that get chosen.

2026.08.29

# Management

Before saying, "Your perspective is too narrow," consider what business leaders really need to re-examine.

2026.08.27

# Branding

60% of logo redesigns fail!? What business owners should change before designers do.

2026.08.23

# HR

Is it a failure of training if employees are hired but quit soon after? The idea is that retention is determined at the entry stage.

2026.08.18

# Marketing

The 85% is already decided before meeting with the salesperson. Even so, here's why I still insist that "the difference lies in the person."

2026.08.16

# Branding

"The more you rely on advertising, the weaker your brand becomes." The paradox of becoming a company that doesn't get discounted.

2026.08.12