Blog

# Branding

Why a former fighter pilot works at a Starbucks checkout counter: Purpose can only be born from the feeling of having "made a difference."

2026.11.01

# Branding

Creating a credo won't change anything. What companies that fail to implement internal branding lack is not words, but a design for action.

2026.10.25

# Branding

# LH & CREATIVES;

Maintaining Branding Consistency Through Code — Why We Developed Three WordPress Plugins In-House

2026.10.21

# Branding

In a country where unlicensed taxis run first, Japan waits for the rules to be established. Failure in overseas expansion is determined by "waiting until everything is in order."

2026.10.06

# Branding

What is the LH method? It's about how the more comparison points you have, the less decisive the method becomes.

2026.09.28

# Branding

What companies whose brands appear "disjointed" lack is the ability to translate.

2026.09.23

# Branding

# Marketing

Selling customers "experiences" rather than just "functions": How to create a brand strategy for small and medium-sized enterprises.

2026.09.18

# Branding

60% of logo redesigns fail!? What business owners should change before designers do.

2026.08.23

# Branding

"The more you rely on advertising, the weaker your brand becomes." The paradox of becoming a company that doesn't get discounted.

2026.08.12

# Management

# Branding

Learning from "Salesman-Free Management": How to Create an Organization Where Experts Directly Interact with Customers

2026.07.20

# Branding

Why are our proposals always decided on "one option"? — The single question that determines the success or failure of branding.

2026.07.10

# Branding

Don't fight the "fakes," coexist in their own space—learning brand differentiation strategies from the Lovebu phenomenon.

2026.07.08