From a single thread to the world: Maruito's website renewal connects 70 years of history with the future.

Founded in 1950 as a raw yarn trading company, Maruito Co., Ltd. has expanded its business not only within Japan but also in China and Vietnam, and continues to grow as a textile trading company. This time, we were in charge of the complete redesign of their corporate website.
The creation process began with considering how to represent Maruito's history of over 70 years, during which it has flexibly adapted and grown in line with the needs of the times, and its current state, where it is actively promoting DX (digital transformation) and working on RPA (Robotic Process Automation). Ultimately, we created a key visual using thread, the origin of the business, as a motif, combining it with neurons and a network diagram of the brain. By adding the tagline "Connecting the World," which represents the company's attitude of constantly looking to the world and taking action while using its ingenuity, we expressed Maruito's past and future.
Furthermore, with future operations in mind, we designed and implemented a CMS for the product information page that allows users to filter products by material and function.