Brand Building Support (Corporate, Recruitment, Office)

We define
Branding. What is branding?

Why are brands necessary?

When we receive a request for "strengthening the brand," we often first ask for clarification.

Do you want to increase brand awareness? Do you want to succeed in recruitment? Do you want to differentiate yourself from competitors? Or do you want to build internal cohesion?

BRAND = A special existence

We define a brand as something that is special to a particular person. Branding is the process of continuously and intentionally building an impression while confronting such questions.

Approach APPROACH

We don't make proposals out of the blue. First, we'll confirm your "current situation" together. Our approach is based on our original framework, the "LH Method."

Clarify vision, current status, and challenges.

Through interviews and workshops with managers and representatives, we visualize the "ideal state" and the "current situation."
Gap Structuring

The "gap" between ideal and reality is the real question to solve. We will structurally organize what lies behind the visible challenges and draw a roadmap to resolution.
Implementation of Ikkitsūkan

Strategies only have meaning when they are executed. We implement measures seamlessly across all touchpoints, working in conjunction with our execution engine.

Service Introduction SERVICE

There is no one-size-fits-all answer to branding. Where you should start depends on your company's current situation and challenges. Based on a diagnosis using the "LH Method," we propose solutions that combine what is needed, in the order it is needed.

01 VERBALIZATION Verbalization

There's no single answer to "this is all you need to do" when it comes to branding. Where you should start depends on your company's current situation and challenges.
- Concept/Vision Development
  
  Verbalizing Mission, Vision, and Values (Behavioral Guidelines). Transforming the "What we want to be" in the minds of executives into words that the entire organization can share.
- Tagline / Catchphrase
  
  Brand stance in one word
  Logan's development. Words that are remembered become brand assets in themselves.
- Naming
  
  Company name, service name, and product name development. Names are the most frequently touched brand touchpoints.
02 VISUALIZATION Visualization

We translate the verbalized brand worldview into a visible form. A consistent visual identity enhances brand recognition and trust.
- Logo design
  
  We develop logos that become the face of your brand. We build a unique identity through the combination of symbols, logotypes, and colors.
- Color / Typography
  
  Define brand colors and fonts, and develop a visual system that creates a consistent impression across all touchpoints.
- Character / Illustration
  
  Develop characters and illustrations that embody the brand's personality. This enhances approachability and memorability.
03 INTERNALIZATION Infiltration and internalization

We cultivate the brand we've developed from within the organization. We create the systems and culture that enable each employee to become a brand ambassador.
- Credo / Brand Book Production
  
  Created a brand book summarizing the brand's philosophy, visual guidelines, and action principles to promote its integration within the organization.
- Branding workshop
  
  We foster a sense of ownership and understanding of the brand through workshops involving management and employees.
04 OUTPUT Expression/Output

We create creative content to deliver your brand to the market. We provide brand experiences across all touchpoints, from online to offline.
- Brand Site / Website
  
  We create websites that embody a brand's worldview, handling everything from strategy and design to implementation.
- Promotional video
  
  Express your brand story and the appeal of your products/services through video. Can be utilized in various situations such as social media, exhibitions, and recruitment.
- Space Design
  
  We enhance experiential value by embedding brands into physical spaces such as offices, retail stores, and exhibition booths.