MARKETING / THE OTHERS Fuji Taxi Group Recruitment Site

We were in charge of creating the recruitment website for Fuji Taxi Group Co., Ltd., a taxi company operating primarily in Nagoya City, Aichi Prefecture.
First, to understand the taxi industry as a whole, I gathered information from industry publications and read company histories that summarized the turbulent history since the company's founding. Then, to understand the drivers' experiences on the ground, I visited various branch offices to gather firsthand information.
After that, we held numerous meetings with a project team, mainly composed of executives with experience as drivers, and as we refined the plan, we proposed "RIBBOON MAKER" as the concept. In the taxi industry, which is facing an aging workforce, we intended to intuitively convey to young people the unique characteristics of the Fuji Taxi Group, which continues to take innovative measures. While considering multiple options for the core visuals and main copy, we ultimately arrived at something that expresses the essence of the taxi business, the diversity of the workplace where people with vastly different backgrounds and ages work, and the broad-mindedness of the company that accepts and nurtures everyone (inclusion).
After the website was launched, we held a celebratory gathering with the executives involved in its production. It truly was a project where we transcended the boundaries between client and production company and worked together as one team.