Raise your own flag for your way of life. NISIKI Taxi's website redesign.

We have redesigned the website for NISIKI Taxi.
After conducting interviews and location scouting in Hiroshima, the project began with establishing the concept for the entire site as "The Reiwa Era's 'Imperial Banner'."
NISIKI Taxi is, in a sense, an unconventional force that has brought a breath of fresh air to Hiroshima's taxi industry with its unique perspective that defies conventional wisdom. Inspired by the company name's origin, "to return home in glory," we incorporated the concept of raising one's own "flag of glory" in this job, in a way that suits the modern era. However, since this phrase is unfamiliar to young people, we proposed the catchphrase "Are you HOT? COOL? FREE?" in English to convey that the company affirms and supports working styles that suit each individual lifestyle, whether you want to earn a lot of money, work stably, or prioritize freedom and private life. Furthermore, we created an original flag based on the logo and photographed it in a studio to emphasize the flexible and free lifestyle of the drivers.