"Colorful Workstyle" depicts the working styles of individual hairdressers.

We created a recruitment website specifically for hairdressers at the request of Alcom Co., Ltd., which operates the hair salon chain 11cut in Aichi and Mie prefectures.
The beauty industry is generally known for its long apprenticeship period before becoming a stylist, and for its strong craftsman-like mentality. Only a handful of people manage to build a client base and become top stylists. In this industry, however, Eleven Cut is challenging traditional practices, emphasizing the importance of teamwork rather than letting hairdressers remain merely technical craftsmen, and is experiencing rapid growth.
To clearly and appealingly communicate the various benefits from an employee's perspective to hairdressers working in traditional salons, we created the main tagline "Colorful Workstyle," expressing the diverse and unique ways in which people can work—not just ten different ways, but eleven different ways—through pastel-colored lines. We also incorporated animation that, while not flashy, evokes flexible and diverse career plans tailored to individual lifestyles.