MARKETING Nakano Kiko Co., Ltd. Website

We were in charge of creating the website, business cards, flyers, and company brochure for Nakano Kiko Co., Ltd., a company that handles everything from the transportation, delivery, installation, and setup of heavy equipment to parts manufacturing and maintenance.
The production process began with defining a catchphrase and tagline to represent the group of craftsmen who support the industrial world behind the scenes as heavy machinery manufacturers. Through repeated interviews and meetings with the CEO, a catchphrase was created with the aim of making the company name memorable in sales activities, and a tagline that expresses Nakano Kiko's individuality in an industry that often has a rugged image.
After that, I devised a visual that not only matched the copy but also intuitively suggested the work of a heavyweight, and developed a series of creative works around that.
In web development, we based our approach on the concept of a "hybrid, incremental site," building the entire site with a CMS, and creating a highly updateable structure for each page using a block editor function with SEO in mind.