Creating a brand that instantly conveys the "heavyweight manufacturer" image. Website and tool development for Nakano Kiko Co., Ltd.

We were in charge of creating the website, business cards, flyers, and company brochure for Nakano Kiko Co., Ltd., a company that handles everything from the transportation, delivery, installation, and setup of heavy equipment to parts manufacturing and maintenance.
The production process began with defining a catchphrase and tagline to represent the group of craftsmen who support the industrial world behind the scenes as heavy machinery manufacturers. Through repeated interviews and meetings with the CEO, a catchphrase was created with the aim of making the company name memorable in sales activities, and a tagline that expresses Nakano Kiko's individuality in an industry that often has a rugged image.
After that, I devised a visual that not only matched the copy but also intuitively suggested the work of a heavyweight, and developed a series of creative works around that.
In web development, we based our approach on the concept of a "hybrid, incremental site," building the entire site with a CMS, and creating a highly updateable structure for each page using a block editor function with SEO in mind.