Brand development for the used air conditioner business, leveraging Genki Denki's unique characteristics.

This is a business that our customers have developed through trial and error and repeated testing.
They contacted us at the stage where they were finally about to invest their resources and expand their operations.
They are launching a brand for buying and selling used air conditioners, so we shared information about the origins of the business, the challenges involved, competitive analysis, immediate goals, and long-term vision.
As this is a new business venture for Genki Denki, a company with whom we have been involved in branding for some time, we aimed to create an impression that somehow evokes the "Genki Denki style."
I thought that by doing so, I could give it a strong personality without having to consciously try to force an impact. (And it worked out well.)
Furthermore, I learned that their business, which occupies a niche in the industry, is quite systematically structured, so I consciously designed it to add a sense of being unconventional or eccentric.