To the food and beverage industry struggling with labor shortages: Planning an owned media platform that will support recruitment.

We assisted Access Co., Ltd., a company that operates a recruitment advertising agency and provides recruitment training programs for businesses, with the creation of their owned media.
Access had the goal of acquiring leads in the food and beverage industry, but also a desire to revitalize the entire industry, which is struggling with labor shortages and the impact of COVID-19. First, we organized the project's objectives, strategy, and personas, and defined the direction of the owned media and article categories. Then we came up with a name and logo, and built the website.
The entire site is built with WordPress, and each page uses the block editor function to create post formats for articles and seminars, resulting in a structure that is highly adaptable to updates.
I also suggested a name for a video channel that showcases the "inner charm" of working in the restaurant industry ("Falling in Love with the Restaurant Industry").
▼Falling in Love with the Food and Beverage Industry
https://www.youtube.com/channel/UCF2RFwAPTdyZMhgOA6vH1LQ