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CORE VALUES

Code of conduct

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  • Things I cherish
  • Code of conduct

RESPECT · OPENNESS · OWNERSHIP Respect, Honesty, Self-blame

Ideals and visions don't work just by putting them into words. How do you interact with people in your daily work?
That stance brings the philosophy to life.
Respect, humility, and self-accountability are the three guiding principles that Lionheart cherishes.
We place it at the foundation of our organization, not as a special talent, but as something everyone can practice through daily mindfulness.

RESPECT Respect

To find, acknowledge, and respect the goodness and strengths within others.


"That's amazing!" is the gateway to a comfortable relationship with each other. When you have an attitude of respect, you naturally become able to listen honestly to what the other person has to say, and your ability to notice their charm is nurtured. Respect is a gift to the other person, yet it is also a door to your own growth.

OPENNESS Honest

There is a big gap between listening to advice and putting it into practice.


First, be grateful and then try it as it is. Only by putting it into practice can you realize things for the first time. People who can act honestly naturally attract support and expand their learning opportunities.

OWNERSHIP Self-blame

It's easy to blame your surroundings or someone else when things don't go well. But that won't help you move forward.


First, ask yourself, "Was there anything I could have done?" That perspective broadens your horizons and allows you to notice areas for improvement and potential for growth within yourself. Self-blame is not self-reproach, but the power of positive self-dialogue.



"Respect, humility, and self-responsibility" foster trust, strengthen teams, and lead to smiles for everyone involved.

OTHER VALUE