YOASOBI, a unit that turns novels into music, served as the image character for the 59th "Advertising Conference Awards" last year.
It has been announced that the "YOASOBI Taisho Romance 'Train Train' Project," which will take over Tokyo Metro Ginza Line trains using catchphrases submitted in the general category of their song "Catchphrases that convey the charm of Taisho Romance," will be held for 14 days starting August 29th.
(Excerpt from web news, August 22)
Our Director Leader, Nakamura, has applied for this open call.Although they didn't win the award, they made it to the second round of judging.We were able to move forward.
And thisNakamura's artwork will also be used in the vehicle hijacking event.Especially!!!
The Advertising Conference Award is a competition organized by the monthly magazine "Advertising Conference" with open entries.
Many companies pose "challenges" related to their products and services, and participants submit advertising ideas in the form of catchphrases and commercial storyboards.
Since its founding in 1962, it has been called a "gateway to success for copywriters," and the number of sponsoring companies and applicants increases every year, making it increasingly difficult to pass the selection process.
“As it is known as "Japan's largest open-call advertising award," the 59th edition, to which Nakamura submitted his entry, received a record-breaking 648,000 submissions.
The pass rate for the second round of judging was 725 points, representing 0.1% of the total number of applicants.
From among themThe copy was narrowed down to 100 points.It was selected for a vehicle hijacking event.「"0.01% Man Nakamura"That's how it works.。
They shared the reasons and behind-the-scenes stories of how they came to apply for this award.
About five years ago, I had become "used" to the job itself, and I tended to think in terms of playing it safe and choosing what the customer would say was okay, so I wasn't really finding it enjoyable.
I wanted to motivate myself, as I was just going through the motions at work without any particular goals.I started this four years ago because I wanted to try something creative.
Thinking about it, I did apply for the Advertising Conference Award once before, 20 years ago when I was in my twenties, but it was different back then.I want to experience a sense of creative fulfillment.I think that's what I intuitively felt.
Companies in various industries cite this as a "challenge,"Training to conduct your own research and think within a limited time.It became so.
The best-selling book "Thinking Tools" on the company bookshelf helped me when I was stuck.
Mandala Charts are quite effective when you can't really find any starting point.
Also, by looking at the winning entries selected by top-tier, active copywriters every year, I think I've gradually honed my ability to objectively evaluate copy.
It's a profound subject, requiring a multifaceted approach to the issue, a sense of the times, social relevance, and how to incorporate individuality.
I consider this to be the Koshien (high school baseball tournament) of the creative industry, so it will be tough considering the physical and mental strain, but I will take on the challenge again this year.
The goal is to win the Grand Prix.
To prove that even unknown creators from rural areas can have a decent amount of talent,I want to inspire the younger generation within the company.That's right.
I think it's really cool how they embody the idea that "age is irrelevant when it comes to taking on challenges" right in front of you.
Within the company, some members respect his challenges and perseverance, and are inspired to take on challenges themselves.
It's having a positive impact on the company.
Regarding his efforts towards this award, the 60th annual Senden Kaigi Awards have started this month, and he says he is diligently researching the assigned topic every day.
Apparently, they even stayed up all night right before submitting their applications. This is truly the result of their hard work.
By the way, at our company, we actively solicit ideas from staff members who are not directly involved in the project, and we make efforts to broaden the perspectives of the staff members in charge.
There's a chat room where you can ask for everyone's help when you need it, and I'd like to share some of the wonderful phrases that Nakamura, a late-blooming genius copywriter, has suggested in the past.
"At first, I was only interested in her body."
And so I suggested. It's not even a sex shop, that's the name of the shop!
"It's not about the feeling as it goes down your throat, it's about the aftertaste, right?!"
He suggested. Beer?! Transportation and alcohol is the worst combination!
...What do you think?
Of course, I couldn't make that suggestion.
The director thanked him for his suggestion and quietly closed the chat.
I can make this suggestion irresponsibly precisely because it's not my own project.
Perhaps it's the company culture, where this kind of irresponsibility is tolerated, that fostered genius.
In any case, we will be looking forward to "Nakamura, the 0.01% man" coming up with some truly "proposable" ideas in the future.
Blogs in the same category
Same Category
# Management
The true nature of organizations where "information doesn't come up" - what delegation of authority and casual conversation taught us.
# Management
A company that dismisses small talk as a waste of time has no future. Here's why we didn't treat reporting, contacting, and consulting as a means of efficiency.
# Branding
# Management
Learning from "Salesman-Free Management": How to Create an Organization Where Experts Directly Interact with Customers
