It's simple, so it gets to the core.
All of Lionheart's support begins with this framework: asking "Why are we building?" before "What are we building?". The LH Method is the thinking framework for that.
The structure of the LH method is simple.
01Ideal state
First, yourIdeal stateWe will carefully conduct a hearing. We will clarify and verbalize the desired state from both quantitative and qualitative perspectives.
02Current location
Next,Current locationvisualizes it in the same way. Now, we will clarify what the actual current state is, using numbers and words.
03Gap/Challenge
When these two are brought together, a gap between them emerges. This isTaskIs.
There are two types of challenges: manifest challenges that customers are already aware of, and latent challenges that are not yet articulated or recognized. The LH method truly shines when it brings out the latter.
It starts with the repetition of "Why?".
When we receive requests like "We want to change our company name" or "We want to renew our website," our first question back is:
At first glance, this might sound like a mean-spirited question. However, the true purpose behind a request like "I want to do XX" is often left unarticulated.
We repeat, "What is the purpose of that?"
This is the question "Why?". We clarify the outline of the problem by digging deeper and developing it by repeatedly asking "Why?".
Much of the support starts with "bringing the solution first." Without properly defining the problem, designs are made, advertisements are created, and systems are put in place. This leads to the result of "we did it, but we don't feel like anything has changed."
The LH method reverses the order. First, accurately define the problem. Only then will the necessary support be determined.
Because the structure is simple, it can be consistently used as a starting point for branding, marketing, and organizational design. That's why it creates highly reproducible solutions.
Our business demonstrates a clear strength through its "core uniqueness."
VALUES-BASED MANAGEMENT
Philosophy-based management
We support maximizing organizational strength by placing corporate philosophy at the core of management, from the formulation to the penetration of our Mission, Vision, and Values (MVV).
CUSTOMER EXPERIENCE
Leverage customer experience
We achieve communication that truly resonates through brand strategies that leverage end-user voices.
