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VALUES-BASED
MANAGEMENT

Philosophy-based management

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Philosophy-based management What are values?
MANAGEMENT?

A philosophy is not something to be held, but something to be used.

Do you know of any organizations where the philosophy posted on the wall isn't connected to daily work?

Lionheart has practiced values-based management for over 20 years since its founding. It is precisely because of this experience that we know that values are not something to be "displayed or chanted," but something to be "used daily as a basis for judgment."

However, the path was not smooth. In the early days of the company, there was no clear philosophy, and as the organization grew, members made decisions based on different standards, and there were times when a sense of unity was almost lost. And we deeply understand, not intellectually but experientially, how difficult and valuable "to use" truly is.

With management based on ideals,
What will change? WHAT CHANGES

As an organization grows and its membership increases, there will be more situations where management cannot oversee everything. At that point, the speed and quality of work will vary greatly between an organization where each individual can think for themselves about "how to make judgments" and one where people can only wait for instructions.

Ideology management is a system for sharing the "judgment criteria" with everyone. This allows you to determine whether a candidate is a good fit for your company's values during the hiring process. It enables logical explanations for performance evaluations. In daily communication, it allows members who were pulling in different directions to speak with a common framework.

Organizations where the philosophy is functioning will begin to move autonomously, without the need for managers to give detailed instructions.

From 20 years of practice
Born support OUR PRACTICE

The reason we can support our clients in value-based management is because we have gone through trial and error ourselves.

What works and what misses the mark? What's needed to "take root," and what hinders it? I know firsthand what happens on the ground, things not found in textbooks.

Beyond just "raising the banner," we provide concrete support all the way to "taking root." That is Lionheart's philosophy management support.

OUR UNIQUENESS

Our business demonstrates a clear strength through its "core uniqueness."

With our proprietary framework, we identify core challenges and provide consistent guidance from strategy to creative execution.

We achieve communication that truly resonates through brand strategies that leverage end-user voices.