Logo design for a company that connects Japan and Korea and creates new value.

Logo design for a Japanese company in South Korea.
With the "one of a kind" spirit embodied in its company name, Absolute Design strives to convey the unique charms of both Japan and Korea from its position as a Japanese-Korean company.

We connect people with unique skills and abilities across Japan and South Korea, and deploy the one-of-a-kind value (products and services) they create to promising markets.
They operate a variety of businesses, including video production, printing and publishing, inbound tourism, merchandise sales, recruitment, and online TV videos, all from a unique perspective only they can offer.
The market created in this way allows individuals with unique skills and abilities to experience a sense of purpose and social connection, while also realizing that they are providing new value to the world that they could not have achieved on their own.

About the logo
With an eye on the infinite possibilities of the business, and the keywords "connection" and "give back," we combined the "a" from Absolute and the "d" from Design to represent infinity (∞).
Through the connections they forge, talents clash, circulating like a powerful flow of blood. This energy becomes a vortex, creating a large market and eventually evolving into culture.
Considering their future expansion into various businesses, we avoided giving the logo any specific meaning and instead aimed for a clean, unpretentious appearance.