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Questioning the HR strategy and redesigning the recruitment site from its very purpose.

For our third renewal, we've placed the employees who have grown at Proto Corporation at the center of the content.
We created this project based on the concept of "Proto-INITIATION (Gateway to Success)," which describes the kind of contributions we are making to society.
What is the role of the recruitment website in Proto Corporation's recruitment strategy, and what do they want people to feel when they visit? As they refine their HR strategy, which is planned and executed every year, by adding questions and objective views, they have made a major shift in their objectives, moving in a direction different from before.

Case Summary

Customer Name

Proto Corporation

Project Details

Recruitment website renewal

Production period

4 months