Questioning the HR strategy and redesigning the recruitment site from its very purpose.
For our third renewal, we've placed the employees who have grown at Proto Corporation at the center of the content.
We created this project based on the concept of "Proto-INITIATION (Gateway to Success)," which describes the kind of contributions we are making to society.
What is the role of the recruitment website in Proto Corporation's recruitment strategy, and what do they want people to feel when they visit? As they refine their HR strategy, which is planned and executed every year, by adding questions and objective views, they have made a major shift in their objectives, moving in a direction different from before.




Case Summary
Customer Name
Proto Corporation
Project Details
Recruitment website renewal
Production period
4 months
Examples of the same production
Same Portfolio
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Support provided in this case
SERVICE
- Original Framework LH Method The "LH Method" is a blueprint for bridging the gap between your current position and your ideal. This book explains the specific processes and solutions for achieving tangible results in corporate branding, recruitment, and organizational reform.
- Execution engine (creative system development, AI utilization) Lionheart's powerful execution capabilities transform envisioned strategies into reality. Creators and engineers from Japan and abroad collaborate to provide optimal solutions for challenges, including web systems, AI application development, and design.
- Branding support (corporate, recruitment, and office branding) Lionheart provides branding support. Based in Nagoya, we help companies across Japan and overseas create a consistent brand experience, from articulating their philosophy to designing websites, videos, and spatial designs, so that they are chosen as a "special presence" by their target audience.