In this era, creating a website is easy for individuals. However, ranking a website highly for target keywords amidst fierce competition, which is known as SEO (Search Engine Optimization), requires deep knowledge of web marketing, extensive experience, and practical know-how. This makes it difficult for general businesses to handle alongside their core operations (of course, the difficulty varies depending on the chosen keywords and the level of competition). Therefore, within the production industry, SEO is a specialized field with many companies focusing exclusively on SEO measures.
We also have cases where clients request us to handle SEO measures as well, so that the websites we create together with them lead to business results.
However, as we are a design production company that originally creates concrete works, we do not have in-house marketing experts or data analysts. In reality, we have introduced specialized SEO tools that statistically analyze Google's ever-changing algorithms. The reality of the web is that it has become difficult to devise optimal countermeasures based on individual abilities, as it was in the past.
By utilizing analysis tools, we will analyze around 30 competitor sites that rank highly in real-time, identify countermeasures from multiple perspectives, and implement necessary measures sequentially. While some keywords may show results with a single countermeasure due to their lower difficulty, many involve a back-and-forth with competitor sites. Therefore, it is necessary to continuously implement detailed measures such as revising pages, adding articles, and integrating with social media, while repeatedly cycling through the PDCA cycle and continuing to monitor the situation. (Achieving results requires a certain level of investment and time, so effectiveness and budget are, in a sense, a trade-off.)
If you are having trouble with web marketing, please feel free to consult us.
We are a small company that enjoys working closely with small and medium-sized businesses to build things step by step, so we can offer proposals tailored to your budget. (Conversely, if you are looking for large-scale marketing initiatives to dominate the market with a significant budget, we may find it difficult.)
A small budget, a small team, a bit of technology and imagination, building a small world, that's Lionheart's
That's why.
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