A "turtle in a well" ventures into the open sea. A recruitment site that playfully depicts challenges for the future.
We created the recruitment website for Binyu Co., Ltd.
The main visual uses the proverb "A frog in a well knows nothing of the great ocean" to express the story of "A turtle discovering the great ocean."
This main visual conveys the message: Update your future by joining Binyu!
The bottle with the turtle's head peeking out was designed based on an actual bottle that is located in front of our company building.
We aimed to create a design that reflects the characteristics of Binyu Co., Ltd., a company with a history of over 115 years, by incorporating a Japanese aesthetic while also adding a humorous touch that would excite job seekers as they browse.
Case Summary
Customer Name
Binyu Co., Ltd.
Project Details
Recruitment site
Production period
4 months
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Support provided in this case
SERVICE
- Execution engine (creative system development, AI utilization) Lionheart's powerful execution capabilities transform envisioned strategies into reality. Creators and engineers from Japan and abroad collaborate to provide optimal solutions for challenges, including web systems, AI application development, and design.
- Branding support (corporate, recruitment, and office branding) Lionheart provides branding support. Based in Nagoya, we help companies across Japan and overseas create a consistent brand experience, from articulating their philosophy to designing websites, videos, and spatial designs, so that they are chosen as a "special presence" by their target audience.