We provide one-stop support for on-site operations, from traffic control to infrastructure inspections. We also produce sales brochures.
SafeFlies Co., Ltd., based in Kasugai City, Aichi Prefecture, is a specialist in infrastructure maintenance and management, handling everything from traffic control on expressways and general roads to infrastructure inspections of bridges and tunnels, rental of safety equipment, and the in-house production of original construction signs. Their strengths include a young and agile team of approximately 100 field staff (average age 35) and a company-led safety management system that includes providing orange uniforms to all workers and taking measures to prevent heatstroke.
Case Summary
Customer Name
SafeFlynes Co., Ltd.
Project Details
Production of a company brochure for sales purposes (8 pages total, illustrations, story design)
Purpose
A stock-type sales support tool that makes it easy for sales representatives to explain things step by step, and keeps the information on hand after visits, allowing them to remember it and access the web or consult with you when a project arises several months later (when there is a shortage of personnel or complex arrangements are needed).
Situation
The company is strongly recognized as a "traffic control company," while its "inspection business" is not well-known. Furthermore, there was no consistent sales tool that could sequentially communicate the scope of the business and the strengths of the organization during sales presentations.
Production period
Approximately 2 months
Flow of cases
STEP
01 Customer's challenge
Customer's challenge
As the company strengthened its new business development efforts to expand its operations in the future, it faced the following fundamental sales challenges:
The absence of "tools that remain in the customer's possession" during sales activities and the lack of pathways for re-engagement.
During initial sales visits, the process often ended with just exchanging business cards. As a result, there was no physical or visual mechanism to ensure that clients would remember our company when there was a change in the person in charge or when an urgent project arose several months later.
Awareness of "inspection services"
While the company is widely recognized within the industry as a "traffic control company," its strength in being able to "contract comprehensive services including bridge and tunnel inspections" was not being adequately communicated to potential clients.
Standardization of sales pitches and usability of published information
A story structure was needed that would allow sales representatives to easily explain the company's strengths to customers in a structured manner. Furthermore, since using many photos of actual employees would incur replacement costs upon employee departure, a visual method that could be used long-term was required.
02 LH Method Strategy Formulation (Ideal and Strategy)
Organize current status and challenges (Organize current status and challenges, and commit to realizing the vision)
To address the challenges faced by SafeFlies, we formulated a strategy that was tailored to the behavioral psychology of their target customers and ease of use in sales settings.
The main target group, road construction companies, consists of site managers and middle managers who are extremely busy. The time they look for partner companies is not "immediately," but rather "when there is a sudden labor shortage" or "when a complex project comes in."
Therefore, we aimed to create a "story-linked, stock-type sales tool" that would allow sales representatives to explain things smoothly in person and that would remain in the customer's memory even after they read it.
A story structure that makes it easier for sales representatives to explain things.
We planned visuals and design gimmicks that would naturally spark conversation as the pages were turned, allowing readers to understand our company's strengths (one-stop service, extensive support system, and safety measures) in sequence.
pamphlet andWebClear division of roles within the site
The brochure is designed for intuitive understanding and memory retention; detailed results and the latest information can be found on the back.QRFrom the codeWebWe designed a user journey that guides users to the site to gain a deeper understanding.
03 LH Solution Implementation Support (Resolution and Construction)
Solve the problem (Solve the problem with LH solution)
Based on a clearly defined strategy,8I handled everything from page layout and design planning to devising the features and mechanisms.
■ Design planning that expresses the story and business potential
A story design that connects stories with "a single line," playing on the company name (Line).
Throughout the entire page, there is "a single line (by Seyflies)"“line”We adopted a design that consistently incorporates the theme of "a design that connects to [something]." This design makes it easy for sales representatives to explain the content page by page, and ensures that the story flows seamlessly for the customer.
A vehicle illustration that instantly conveys that it's a road construction project.
An illustration of a vehicle running along the line shown above is placed on top of the image, creating an intuitive design that immediately conveys that the project is related to roads and transportation infrastructure.
An illustration of staff members working together conveys a rich and highly specialized organizational structure.
To convey that "we have plenty of staff who can work on-site" and "we have a diverse range of staff with various areas of expertise," we adopted a friendly illustration style depicting small staff members moving in the same direction. By not relying on individual photos, we enabled long-term operation while minimizing employee turnover risk and update costs.
04 LH Method Implementation Support (Results and Support)
Continue to commit to achieving the vision (responding to changes in circumstances)
Completed8The brochure on this page is intended to be used as a support tool in SafeFlies' sales operations.
Improving the smoothness and clarity of sales pitches
Guided by a single line and a moving illustration, sales representatives can more easily explain things in order, and customers are naturally presented with specific situations where they might need assistance, such as "when arrangements are troublesome" or "when there is a sudden shortage of personnel."
Establishing a path to re-engagement through memorable visuals
With its approachable illustrations and easy-to-understand story design, it is kept by customers as a "good luck charm," and when they are in trouble, they can look at the back.QRFrom the codeWebWe have established a foundation for recurring revenue generation through inquiries to our website.
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