From making things to creating experiences. A solution site that partners with you through technology and playfulness.

We produced a "Factory Tour Video" to introduce each business division, visualizing the professional atmosphere within the company. Furthermore, in the main visual video, we created a dynamic and stylish presentation of the machinery and the artisans' hands, accompanied by English narration. The surprise element is that the character being made is "Minacchi," a cute character born from an internal company competition. We captured the process of "Minacchi" being created using the company's diverse technologies, such as 3D printing and metal machining, in both video and still formats, resulting in a design that balances overwhelming technical skill with approachability.

This renewal project has not only led to external outreach but has also served as an opportunity for various internal departments to collaborate on producing 3D models and physical figures of "Minacchi." A company-wide enthusiasm to "do something interesting with our own technology" has been generated, resulting in significant achievements from an internal branding perspective (improving employee engagement). Going forward, we will continue to consistently support information dissemination as the best partner for companies struggling with new business development, leveraging these strengths and a playful spirit.