Bringing the world of sashiko embroidery to life in a single picture book: Creating the 'GuriGura' brand website.

We created the brand website for "GuriGura," a sashiko embroidery brand developed by Maruito Co., Ltd.
As a brand website, we aimed to create a site design that would make the sashiko embroidery of "GuriGura" stand out as something special.
To express the brand concept of a picture book world, the main visual on the site depicts the opening of a picture book and the beginning of a story.
I aimed for an illustration style that would be easy for people of all ages who enjoy sashiko embroidery to understand, and that would excite both children and adults.
For product photography in the studio, we use various arrangements to express the image that the product represents.
We provide miscellaneous goods that match the site's atmosphere, further clarifying the brand's worldview.