Bringing the world of sashiko embroidery to life in a single picture book: Creating the 'GuriGura' brand website.
We created the brand website for "GuriGura," a sashiko embroidery brand developed by Maruito Co., Ltd.
As a brand website, we aimed to create a site design that would make the sashiko embroidery of "GuriGura" stand out as something special.
To express the brand concept of a picture book world, the main visual on the site depicts the opening of a picture book and the beginning of a story.
I aimed for an illustration style that would be easy for people of all ages who enjoy sashiko embroidery to understand, and that would excite both children and adults.
For product photography in the studio, we use various arrangements to express the image that the product represents.
We provide miscellaneous goods that match the site's atmosphere, further clarifying the brand's worldview.
Case Summary
Customer Name
GuriGura-sama
Project Details
Brand website creation
Production period
4 months
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Support provided in this case
SERVICE
- Execution engine (creative system development, AI utilization) Lionheart's powerful execution capabilities transform envisioned strategies into reality. Creators and engineers from Japan and abroad collaborate to provide optimal solutions for challenges, including web systems, AI application development, and design.
- Branding support (corporate, recruitment, and office branding) Lionheart provides branding support. Based in Nagoya, we help companies across Japan and overseas create a consistent brand experience, from articulating their philosophy to designing websites, videos, and spatial designs, so that they are chosen as a "special presence" by their target audience.