Using driving school cars that drive around town every day as advertising tools. Car wrapping that utilizes characters.
Koala Drive (Anjo Driving School) is a driving school that is loved by the local community and has a unique presence and popularity.
Although they have an appealing koala character, they weren't fully utilizing it, so they consulted us about "how we could make better use of the character."
Since it was time to replace our training vehicles, we suggested car wrapping.
Since this is not a residential driving school, the business will be conducted within a defined service area.
Therefore, in order to use the driving school vehicles that run through the service area every day as advertising tools, they opted for a car wrap design that prominently featured the character.




Case Summary
Customer Name
Hachidori Koala Drive Co., Ltd.
Project Details
Car wrapping design
Purpose
Improving character recognition through car wrapping
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Support provided in this case
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- Branding support (corporate, recruitment, and office branding) Lionheart provides branding support. Based in Nagoya, we help companies across Japan and overseas create a consistent brand experience, from articulating their philosophy to designing websites, videos, and spatial designs, so that they are chosen as a "special presence" by their target audience.