MARKETING
Before implementing any measures, first ask "to whom," "what," and "why."
Marketing isn't about running ads or managing social media. It's about creating a system where customers naturally gather.
Lionheart's marketing support begins with defining the problem using the LH Method. By clarifying "why we are doing this" before "what we should do," the accuracy and effectiveness of our measures change significantly.
Design the whole thing first, then implement it.
We don't decide on the measures first. We first organize "to whom, what, and how to deliver," and then select channels and methods.
Overall design
We will map out the customer journey from awareness to action (conversion), organically linking all channels such as websites, advertisements, social media, and recruitment platforms. Simply "making a website and being done" or "running an ad and being done" will not create a path to results.
Data-driven x AI analysis
We analyze data across multiple media to identify challenges and determine the next steps. By utilizing our proprietary AI analysis tool, "Surusuru Analysis," we automate analysis and accelerate the PDCA cycle. We focus on logical improvements rather than relying on intuition or experience.
We provide solutions for customer acquisition to recruitment in sales strategy, tailored to your objectives and challenges.
You can advertise, start social media, or work on SEO. While there are various methods, if you haven't determined what to deliver, to whom, and for what purpose, your resources will become more scattered the more measures you take. We first create the overall plan, and then proceed with execution.
Web Strategy Planning / KPI Design
We will formulate KGI/KPIs by working backward from business objectives. Clarifying "what constitutes success" will be the starting point for all initiatives.
Search ads, banner ads
We will run ads for relevant search keywords and expand exposure through banners. We will deliver ads at the right time, in line with the target's search behavior.
SEO/MEO measures
We aim for top rankings in search engines and map searches. Unlike advertising, we build an asset-based customer acquisition foundation.
Social media advertising
We implement SNS media advertising strategies tailored to your objectives and target audience, including META ads such as Instagram and Facebook.
SNS management service
We will manage your company's social media accounts on your behalf. We handle everything from planning and shooting to editing, supporting your consistent posting.
Content marketing
We support fan building through useful information dissemination and the operation of owned media. Unlike short-term advertising, this functions to build trust in the medium to long term.
The era of posting job openings and waiting is over. Job seekers, just like consumers, compare and review information, and then decide "this company is good" before applying. Re-examine your recruitment activities from a marketing perspective to maximize reach and resonance with job seekers.
Recruitment site production
We will build a website that leads to applications. We will leverage our unique expertise and experience with "Small and Medium-sized Business Recruitment Department (Indeed Partnership)" to design the candidate's call to action.
Recruitment Media Operation Support
We support optimization for Indeed, Google for Jobs, and more. We don't just post and leave; we continuously improve based on data.
Recruitment Pitch Material / Video
We are developing a tool to increase job seeker engagement. Materials that convey "Why this company?" will change the quality of selection and the yield rate.
Turn collected access into results.
No matter how many visitors you attract, poor on-site experience will not lead to results. If your inquiry form is difficult to use, you will miss opportunities there. We will optimize your website to ensure your marketing efforts are not wasted.
UI/UX Design
We design user flows and screen layouts that allow users to achieve their goals without getting lost. "Easy to understand" also directly leads to trust.
EFO (Entry Form Optimization)
We will improve the completion rate for your inquiry form. The form is the last step, yet it's where users are most likely to drop off.
LPO (Landing Page Optimization)
Improve conversion rates by optimizing your landing pages. If you're spending money on advertising, you need to increase the accuracy of your landing pages at the same time.
There are people who cannot be reached through the web and data alone. We design how brands are experienced at each touchpoint with customers, partners, and job seekers.
Website / Brand Site
Building a web experience that makes visitors think, "This company sounds interesting." Designed not to just present information, but as a place to experience the brand story.
Promotional video
We deliver what words and still images cannot convey through video. We express your vision and the worldview of your services in a memorable way.
Space Design
Offices and stores are the most realistic touchpoints where people can experience a brand. We design spaces that directly influence the impression of visitors.
From initial consultation to implementation and improvement of measures, we proceed starting with problem definition using the "LH Method." You can also request only the measures you need.
We'd like to hear about the current state of your business and the challenges you're facing in attracting customers and recruiting.
The LH method helps you clarify "who you are delivering to, what you are delivering, and why," and clarifies the issues you need to address.
We map out the customer journey and work backward from the business objectives to determine the KGI/KPI and the role of each channel.
We implement strategies based on a design, including advertising, SEO, social media, recruitment platforms, and website improvements.
We also utilize our proprietary AI analysis tool, "SuruSuru Analysis," to analyze data and continuously make improvements.
Yes, it's possible. However, to ensure it leads to results, we'll first confirm the objectives, targets, and how it will fit in with other initiatives.
After clarifying "who we are reaching, what we are delivering, and why," we design a system that naturally attracts potential customers by combining websites, SEO, advertising, and other methods.
Yes. We handle everything from website planning and production, working in collaboration with the execution engine team.
As part of our recruitment marketing services, we provide support ranging from creating recruitment websites and improving the operation of job boards to producing recruitment pitch materials.
Based on the KGI/KPIs you initially set, we will regularly analyze the data and provide reports. We will also suggest areas for improvement.
The cost will vary depending on the combination of measures you request, such as advertising management, SEO, and recruitment website creation. First, we will clarify "who you are reaching, what you are trying to reach, and why," and then we will provide an estimate by combining the necessary measures. We also offer a free 60-minute online consultation for first-time clients, and we can provide a rough estimate on the spot.
We handle everything from planning and filming to editing, providing comprehensive support for continuous content creation.
For advertising, we typically analyze the response over a period of about three months, making improvements to enhance results. SEO and content marketing are strategies that build up customer acquisition assets over time. For both, the appropriate timeframe varies depending on the market, competitor situation, and the current state of the website. Therefore, we combine short-term and medium-to-long-term strategies according to the objectives, and continue to improve while monitoring metrics.
For example, we have worked with Kuno Metal Industries Co., Ltd., a metal processing manufacturer, for 15 years, starting with website redesign and SEO strategy. Together, we have created a system that allows them to maintain sales of over 13 billion yen with just three sales staff, and where inquiries naturally flow in.
See case studies: Branding and SEO strategy support case studies spanning 15 years.
Here are some examples of marketing projects we have worked on to date.
# Retail & E-commerce
# Branding
# Marketing
# E-commerce Site
Railway reuse that connects "feelings." Breaking away from the volume and price competition of major companies, the promotional strategy for the original sticker "Guardian Deity Train" focuses on the nostalgia of people in their 40s and 50s.
# Manufacturing
# LH Method
# Website
# Graphics
# Branding
# Marketing
A case study of branding and SEO strategy support that has been ongoing for 15 years.
# Construction industry
# Marketing
# Website
# Branding
Before showing the architecture, convey the aesthetic sensibilities behind it.