Before showing the architecture, convey the aesthetic sensibilities behind it.

We recently redesigned the corporate website for Top Maison, a company specializing in the design and construction of luxury custom-built homes.
We started by interviewing them about the origins of their business and their current position in the construction industry market. We then had discussions with the project members and developed multiple persona and customer journey maps. Based on these, we organized the renewal concept and determined the final creative direction. While considering specific expressions with the designers and programmers, we decided to utilize the design philosophy of material design, which matches the sophisticated and modern impression.
To differentiate themselves from competitors, the homepage deliberately avoids prominently displaying examples of completed projects. Instead, it features a limited color palette and tone, carefully crafted copywriting, and uses parallax animation to convey the sophisticated atmosphere befitting a top-tier brand.