ORIGINAL FRAMEWORK
We draw strategies using our original framework, the "LH Method," to ensure our clients are chosen as "special brands" by their targets, and we'll accompany them all the way to achieving solid results.
The gap between "current location" and "ideal state" is the "challenge."
In the LH method, things are organized by fitting them into the following simple diagram.
Objectification
Through interviews with management and stakeholders, we clearly articulate the "desired future state."
Visualize the problem
We identify not only the apparent problems but also the underlying issues.
Grasping the current situation and organizing the structure
We will structure the challenges by incorporating perspectives from management, marketing, and HR. This will allow us to form hypotheses such as, "The reason hiring isn't going well might actually be in the evaluation system, not the website."
Requirements definition
Based on the organized tasks, we will determine "What to do now (priority)" and "The path to the goal."
Through these processes, we guide clients to recognize their ideal state and true challenges, so they can confidently choose the necessary support and measures.
This process enables us to create effective and essential measures and requirements definitions that are consistent across branding, marketing, and organizational development.
From the "dot" challenge, the essential "structure"
Towards a solution for "creation"
"I want to renew my website," or "Employees don't stay." These are the immediate concerns.
Even if they seem like disparate "point" issues at first glance, there are almost always deeper, more fundamental issues lurking beneath the surface.
We can handle any concerns you may have. We do not immediately implement symptomatic treatments for these superficial issues.
Through careful listening and brainstorming, we clarify your “current location” and "ideal vision," transforming your concerns into a "structure."
By connecting the management plan, vision, and the reality on the ground with a single line, we approach fundamental issues and, through branding and marketing,
We are taking a concrete step towards creating a virtuous cycle between people and organizations.
From initial consultation to identifying issues and implementing solutions, we will proceed in the following manner.
Through questioning of management and those in charge, we will explore the ideal state, the current situation, and the underlying purpose (Why).
We will organize the apparent and potential issues and propose a priority order and roadmap (requirements definition) for solving them.
Based on the requirements we've clarified, we'll implement and support the most suitable strategies for branding, marketing, HR (recruitment and evaluation), and more.
Often, solutions are superficial (how-to) without defining the true problem, resulting in merely symptomatic treatment. We begin by repeatedly asking "why is it necessary?" and identifying the problem that needs to be solved by examining the gap between the ideal and the current situation.
This thinking framework structures the thoughts and current situation in the minds of business leaders, uncovering potential challenges by examining the gap between the "ideal state" and the "current position." It begins with articulating the objective, structuring and prioritizing problems, and connecting branding, marketing, and HR along a single axis.
Rather than simply completing the requested tasks, the key is to act as a sounding board, re-examining the intentions and background of the request, and identifying and articulating issues that the client themselves may not even be aware of.
Yes. In fact, consultations are most effective when multiple areas are intertwined. Even seemingly unrelated problems are almost always connected at their underlying structure.
Yes, absolutely no problem. Unraveling ideas even when they haven't been articulated is our area of expertise. Please feel free to contact us even if you don't have any compiled documents.
It will take approximately 1-2 months to organize your current situation and provide suggestions.
For example, we have been working with Kuno Metal Industries Co., Ltd. for 15 years, starting with identifying their challenges and then revamping their website and developing an SEO strategy.
See case studies: Branding and SEO strategy support case studies spanning 15 years.
Here are some examples of cases where we provided support starting with the LH method.
# Trading Company
# LH Method
# Website
# Branding
# MVV (Mission, Vision, and Values) Formulation
They had the ability to communicate. They just lacked a platform to reach their message. What a 320-year-old established food wholesaler changed with their landing page.
# Construction industry
# Real Estate & Construction
# LH Method
# Branding
"Work you can enjoy, work you can be proud of." We created a corporate website that embodied the message from our teaser site.
# Construction industry
# LH Method
# Website
# Branding
Challenging the conventional wisdom of the thermal insulation industry. Sasaki Thermal Insulation Industry's second-generation president takes on the challenge of innovation in "business and human resources."
