From a "prototype company" to a "co-creation development partner."

Through interviews with the management team about the philosophy they have cherished, Lionheart clarified not "What kind of company is Minami Design, and what kind of value does it provide?"
The answer I arrived at was,
"From manufacturing to creating experiences."
That's our brand concept.
We have redefined our brand not as a company that simply manufactures according to blueprints, but as a company that works with customers to envision the future they want to realize, and supports them from planning and design to mass production.
Furthermore, regarding the VR factory tour that was initially being considered, it was clarified that the purpose was not to "showcase technology," but rather to "convey value."
We've shifted our focus from content users can freely view to brand videos that convey our technology and strengths through a compelling story.
Furthermore, the original character "Minacchi" was designed not merely as a mascot, but as a symbol of brand communication that connects the entire manufacturing process.
We expressed Minami Design's unique personality—their high level of technical skill and playful spirit—through a consistent brand experience.

The brand is not complete on the day it is launched.
Lionheart continues to improve its websites not only after launch, but also through access analysis, user behavior analysis, and regular interviews.
We continue to provide ongoing support as a partner that integrates strategy, creative work, and marketing to help cultivate brands that generate inquiries and business development opportunities.