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"The more you rely on advertising, the weaker your brand becomes." The paradox of becoming a company that doesn't get discounted.

# Branding

"The more you rely on advertising, the weaker your brand becomes." The paradox of becoming a company that doesn't get discounted.

2026.08.12
The true nature of organizations where "information doesn't come up" - what delegation of authority and casual conversation taught us.

# Management

The true nature of organizations where "information doesn't come up" - what delegation of authority and casual conversation taught us.

2026.08.05
Learning from "Salesman-Free Management": How to Create an Organization Where Experts Directly Interact with Customers

# Branding

# Management

Learning from "Salesman-Free Management": How to Create an Organization Where Experts Directly Interact with Customers

2026.07.20
"We're not losing in terms of quality" can be fatal – The Southeast Asian automobile war and the law of "irreversible change" I learned from the phototypesetting era.

# Management

"We're not losing in terms of quality" can be fatal – The Southeast Asian automobile war and the law of "irreversible change" I learned from the phototypesetting era.

2026.07.16
Why don't management philosophies "permeate" the company? Insights from 20 years of philosophy-based management: The concept of "using" the philosophy.

# Management

Why don't management philosophies "permeate" the company? Insights from 20 years of philosophy-based management: The concept of "using" the philosophy.

2026.07.15
Learning from "Silicon Shield": The Shield of "Irreplaceability" that Small and Medium-Sized Enterprises Should Possess in the AI Era

# Management

Learning from "Silicon Shield": The Shield of "Irreplaceability" that Small and Medium-Sized Enterprises Should Possess in the AI Era

2026.07.13
Why did the massive redevelopment project stall while the "neighboring town" continued to move forward? — A story about "proactiveness" that works for business management.

# Management

Why did the massive redevelopment project stall while the "neighboring town" continued to move forward? — A story about "proactiveness" that works for business management.

2026.07.13
Why are our proposals always decided on "one option"? — The single question that determines the success or failure of branding.

# Branding

Why are our proposals always decided on "one option"? — The single question that determines the success or failure of branding.

2026.07.10
Transforming its Philippine subsidiary from an "assistant" to a "lab" – a management decision to turn overseas bases into centers for innovation.

# Management

Transforming its Philippine subsidiary from an "assistant" to a "lab" – a management decision to turn overseas bases into centers for innovation.

2026.07.09
I tried holding an executive retreat.

# Management

I tried holding an executive retreat.

2024.04.03
I Asked Female Executives About Management That Considers "Masculinity/Femininity," Not Just Gender

# Management

I Asked Female Executives About Management That Considers "Masculinity/Femininity," Not Just Gender

2023.10.26
Changes in working styles during the COVID-19 pandemic [Commuting]

# Management

Changes in working styles during the COVID-19 pandemic [Commuting]

2022.04.06