Inner Branding to Make Employees Proud

I want our employees to find fulfillment and pride in their work.
Wouldn't most business owners think that way?

To achieve that, is the only option to rely on the mindset and motivation of the employees?
Or is there something the company can do to address this?

Actually, there was an incident that I noticed from my perspective as an employee, so I'd like to share it here.

Internal communication utilizing inner branding

This is a story from a few years ago, when I took over the accounting duties from the company president.
Perhaps they relied on me because they knew I had some bookkeeping knowledge, but I wasn't particularly good with numbers, so I was honestly worried.
At that time, the president asked me for help in this way.
"As president, please take away my accounting duties so that I can focus on the work I should be doing. This will free up time for my core business."and.
I've worked for several companies before, but I've never been asked to do a job like this.
In previous companies, you would probably have been asked something like, "You're in charge of accounting starting this term. Please enter sales, expenses, and other account categories into the accounting software."
Although the way they are communicated differs, the core task of "entering numbers into accounting software" is the same for both.
However, if I had been asked, "You'll be in charge of accounting from this term. Please enter sales, expenses, and other account titles into the accounting software," I might have felt something like, "I joined the company as a director, and now I'm being made to do data entry..."
Meanwhile,When I was told that my job would "create time for the CEO," I felt a great sense of responsibility and importance for that work.
I found my current role at the company, and strangely, I felt proud.I couldn't see accounting work as merely data entry.
Through accounting work, I developed a clear and understandable goal: "I'm going to create more time for the CEO!"
Even though I was asked to do the same accounting work, my (the employee's) perspective was completely different.

Employee training, too. And recruitment as well.

Business owners considering delegating tasks may find that a few simple adjustments can boost employee motivation.
for example,When describing your job or occupation, why not go beyond simply explaining the tasks involved and touch upon its significance and value?
I'm sure it will seem like an attractive company. The sense of self-importance of those involved will surely increase significantly.
However, not many companies are effectively utilizing these kinds of expressions.
However, simply by refining how you describe the job responsibilities, you can change the response to your recruitment ads and the effectiveness of employee training.
From the employees' perspective, there's less of a feeling of being forced to do something, and it makes a big difference in their performance.
However, it is difficult to view oneself objectively, and many companies fail to effectively communicate the appeal of their work and job roles, which can lead to difficulties in recruitment and employee training.

At our company, we objectively organize and articulate the appeal (value, etc.) of our customers, and visualize it.We also assist with "internal branding," which involves communicating with employees and job seekers who will become part of the team.
They communicated in a way that was effective for internal branding within the company, and I can say this with certainty because I took on the accounting work myself (!?),
I believe internal branding is truly effective in communicating with employees.