A Case Study of Creating a Concept Landing Page for a New Building Leading DX in the Construction Industry
Construction DX and smiles for the future, starting from the new office building.
The new office building is a propeller for the future, designed as a "center" where smiles gather.
Saeki & Associates, a company leading digital transformation in the construction industry with BIM, has had its new head office construction deepen its internal and external roles. We supported the company's next leap by handling everything from conceptual design to the planning and production of a landing page (LP).
Case Summary
Customer Name
Saeki General Construction Co.
Project Details
Concept design, landing page creation
Purpose
Landing page
Situation
New office building construction
Production period
Three months
Flow of cases
STEP
01 Task
Customer's challenge
The construction of the new head office building is a major milestone. How can we communicate the "true value" to both employees and the public, going beyond just a building?
Saeki Sogo Construction, a leader in DX within the construction industry, was making a reality of their long-envisioned "Centralized Management Center" in their new headquarters. However, at this significant investment and juncture, they faced challenges in how to visually and verbally communicate and convey the true purpose of the new building and the future value it would bring to employees, clients, and the local community.
02 LH Method Strategy Development
Organize current status and challenges (Organize current status and challenges, and commit to realizing the vision)
The role of the new building, unraveled through a hearing. It was a "device" that transcends departments and physical distances, accelerating growth.
We had heard about the concept of a "central control center" since the production stage of the recruitment website we were previously in charge of. So, in this interview, we delved deeper into the purpose of the new office building.
As a result, I realized that this space is not just an office, but a "device" that serves as a starting point for communication across individual projects and departments, and that facilitates the transfer of knowledge and experience from veterans to younger generations to promote growth. It is like a propeller that helps the business to leap forward, and like a sunflower blooming towards the sun.
From here, we derived the concept word "SMILE HUB," which means to become the axis for everything and the center of smiles for everyone involved.
03 LH Solution Implementation Support
Solve the problem (Solve the problem with LH solution)
Visualize the concept "SMILE HUB." Plan and produce an LP that intuitively conveys the significance of the new company building.
We proposed and produced a landing page (LP) to communicate the clarified concept of "SMILE HUB" straightforwardly and attractively, both internally and externally.
Specifically, we proceeded with the implementation with a focus on the following points.
Story-driven structure: We will tell a story that explains why this new building is necessary now, the passion for construction DX behind it, and our future vision.
Visual Concept Expression: Design and colors that evoke "center," "smile," and "leap" will be incorporated to create a visual that intuitively conveys excitement.
We have created a space where anyone can experience the new challenges of Saeki Sogo Construction at any time, by publishing it on the website (URL): https://www.saekisogo.com/special/office/
04 LH Solution Execution Support
Continue to commit to achieving the vision (responding to changes in circumstances)
From points to lines. Supporting sustainable corporate growth with consistent branding that extends from your recruitment site.
Thanks to our deep understanding from past recruitment website development, we were able to smoothly translate and visualize the concept for the new company building during this LP production. In this way, we achieve consistent and unwavering corporate branding by providing ongoing communication support tailored to each phase of a company's growth.
Now that we have a new "base" in the form of our new building, we will continue to partner with you to ensure that the new communication and DX initiatives born from here spread to the smiles of our customers, employees, the community, and the future of the industry.
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