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60% of logo redesigns fail!? What business owners should change before designers do.

# Branding

60% of logo redesigns fail!? What business owners should change before designers do.

2026.08.23
"The more you rely on advertising, the weaker your brand becomes." The paradox of becoming a company that doesn't get discounted.

# Branding

"The more you rely on advertising, the weaker your brand becomes." The paradox of becoming a company that doesn't get discounted.

2026.08.12
Whose fault is it that "recruitment is done half-heartedly"? A discussion on designing systems that prevent employees with multiple responsibilities from feeling isolated.

# HR

Whose fault is it that "recruitment is done half-heartedly"? A discussion on designing systems that prevent employees with multiple responsibilities from feeling isolated.

2026.08.10
From "gathering" to "coming together": Learning from HYROX how to create a brand community without relying on advertising costs.

# Marketing

From "gathering" to "coming together": Learning from HYROX how to create a brand community without relying on advertising costs.

2026.08.09
Learning from "Salesman-Free Management": How to Create an Organization Where Experts Directly Interact with Customers

# Branding

# Management

Learning from "Salesman-Free Management": How to Create an Organization Where Experts Directly Interact with Customers

2026.07.20
In an era where PR and advertising are intertwined, business leaders must articulate the "Why" of their customers.

# Marketing

In an era where PR and advertising are intertwined, business leaders must articulate the "Why" of their customers.

2026.07.13
Why are our proposals always decided on "one option"? — The single question that determines the success or failure of branding.

# Branding

Why are our proposals always decided on "one option"? — The single question that determines the success or failure of branding.

2026.07.10
Don't fight the "fakes," coexist in their own space—learning brand differentiation strategies from the Lovebu phenomenon.

# Branding

Don't fight the "fakes," coexist in their own space—learning brand differentiation strategies from the Lovebu phenomenon.

2026.07.08
Don't you think "office relocation = moving"? Creating an office that accelerates the future of your company

# Branding

Don't you think "office relocation = moving"? Creating an office that accelerates the future of your company

2025.08.12
I made an original T-shirt.

# Other News

I made an original T-shirt.

2024.07.12
What is a tagline?

# Management

What is a tagline?

2024.06.10
Vacha Navi December The Best Office Awards Winner

# Other News

Vacha Navi December The Best Office Awards Winner

2024.01.12